Marketing for Therapists in Private Practice
You Became a Therapist to Help People. Not to Become a Marketer.
Fixed-scope marketing projects for solo therapists — a website that fills your caseload, ads set up properly, search visibility that lasts. Clear deliverables, clear timelines, and no retainer required.
Trusted by Local & National Brands
Your Caseload Shouldn’t Depend on a Directory Listing You Don’t Control.
Most solo therapists run their practice on a Psychology Today profile, some word-of-mouth, and a website they built themselves years ago. It works — until it doesn’t. A directory algorithm change, a slow season, or a new competitor down the street, and enquiries dry up.
You’re probably here because:
Your website looks dated and doesn’t reflect the quality of your clinical work — and you know it’s costing you clients.
You tried running Google or Facebook ads yourself and burned money without results — healthcare ad policies make DIY harder than it looks.
Directory listings and referrals fluctuate, and you have no control over either. Why that’s a problem →
BetterHelp ads are everywhere your potential clients look — and you can’t outspend them. How to compete →
You don’t want a monthly marketing retainer — you want a specific thing done well, by someone who understands mental health marketing, so you can get back to your clients.
That last one is exactly how we work with solo therapists: defined projects with a beginning, a middle, and an end. You own everything we build. No lock-in, no monthly invoice you have to justify.
See the Project PackagesClient Success
Results from mental health and healthcare practices we work with.
Mental HealthCrownview Medical Group
Mental Health Practice · San Diego
Addiction TreatmentAddiction Treatment Center
Addiction Treatment · Healthcare
Fixed-Scope Projects. Clear Deliverables. You Own the Result.
Pick the project your practice needs right now. Every package has a defined scope and timeline — when it’s done, it’s yours, with no ongoing commitment.
A typical agency retainer runs $18,000+ a year — every year. These are one-time projects. You own the result.
Practice Website Redesign
A warm, trustworthy website that reflects the quality of your clinical work — and turns visitors into consult bookings.
More on therapist website design →
- Professionally designed for mental health — safe, calm, credible
- Specialty pages for each concern you treat (EEAT-compliant)
- Clear booking pathway & consult call-to-action
- SEO foundations: titles, schema, speed, mobile
- Training so you can update it yourself
Google Ads Setup + 60-Day Handoff
A properly built, healthcare-compliant campaign — tuned for 60 days, then handed to you with everything documented. Ad spend is billed separately in your own ad account, which you keep.
More on Google Ads for therapists →
- Keyword & competitor research for your specialty and city
- Campaign built within Google’s healthcare ad policies
- Conversion tracking for calls & consult bookings
- 60 days of optimization, then a clean handoff
- Plain-English playbook for running it yourself
Local SEO Foundation
Get found when someone in your city searches for the therapy you offer — without depending on directories.
More on SEO for therapists →
- Google Business Profile fully optimized
- Local keyword strategy for your specialties
- On-page SEO for your existing website
- Citations & listings cleanup across the web
- 90-day ranking report so you can see the movement
AI Search Visibility Tune-Up
More clients are asking ChatGPT and Gemini to recommend a therapist. Make sure you’re the one it recommends.
More on AI search optimization →
- Audit of how AI assistants currently see your practice
- Structured data & entity optimization on your site
- Profile & citation consistency AI models rely on
- EEAT trust signals for your credentials & specialties
- Before/after visibility comparison report
Not sure which project would move the needle most? That’s exactly what the free audit tells you — we’ll show you where your practice stands and which single project has the biggest payoff, whether you book it with us or not.
Fixed price, no surprises
The price you’re quoted is the price you pay. No surprise invoices, no hidden fees.
Growing beyond just you?
Once you hire your first associate, the marketing problem changes — now it’s about filling their caseload too. That’s when a system beats a project. See our program built for multi-clinician practices. Or see everything we do in mental health marketing.
15+
Years in Regulated Industries
395%
Patient Enquiry Growth — Mental Health Client
100%
Ethical Marketing Commitment
Why Solo Therapists Work With AMS
Most agencies don’t want project work — they want you on a retainer. So solo therapists end up choosing between an expensive monthly commitment they don’t need, or a generalist freelancer who’s never dealt with Google’s healthcare policies or EEAT standards for mental health content.
We built our project packages to be the third option: specialist work, defined scope, done properly, then handed over.
Defined Projects, Honest Endings
Every package has a scope, a timeline, and a finish line. When it’s done, you own it — website, campaigns, content, everything. If you ever want more, you’ll come back because it worked, not because you’re locked in.
Mental Health Is Our Lane
EEAT, YMYL, Google’s healthcare ad policies, the sensitivity this work demands — we’ve specialized in regulated industries for 15+ years. You won’t be teaching your marketer about your field.
Privacy-First, Always
No testimonial pressure, no invasive tracking, no marketing tactics that could compromise a client’s trust in you. Ethical marketing is the whole point.
Built to Hand Over
Everything comes with plain-English documentation and training. We assume you’ll run it yourself afterward — so we build it to be runnable by a busy clinician, not just by an agency.
Resources for Therapists
We don’t just talk about expertise — we publish it. Guides written specifically for therapists and practice owners.
Why Referrals Alone Won’t Grow Your Practice
Why a diversified digital presence is essential for sustainable growth.
Read guide → StrategyHow to Compete With BetterHelp
Three strategies to win locally without lowering your fees.
Read guide → SEOWhat Providers Need to Know About EEAT
The five most common EEAT gaps and how to fix them.
Read guide → EthicsEthical Guide to Advertising a Practice
How integrity becomes an advantage in a noisy market.
Read guide →Common Questions From Solo Therapists
Do I need ongoing marketing, or is a one-off project enough?
What happens after the project ends?
Can you really make ads work for a solo practice budget?
How is this different from hiring a freelancer?
I’m planning to add an associate soon. Should I still start with a project?
Work With Us
Start With the Free Audit — Then Decide.
Before you book any package, we’ll show you exactly where your practice stands online and which project would make the biggest difference. No obligation, and the audit is yours to keep either way.
Current Visibility
How your practice appears in Google search, AI assistants, and local results — compared to other therapists in your area.
Biggest Gap First
Which single project — website, ads, local SEO, or AI visibility — would drive the most new enquiries for your practice.
Honest Recommendation
A clear scope, timeline, and quote for that project. If we think you can fix it yourself, we’ll tell you that too.
Other ways to get in touch:
Call: 778.384.8890Get Your Free Audit
What happens next: no call needed. Within 1 business day you’ll receive your audit: where your practice stands, the biggest gap, and an honest recommendation.