Google Ads for Therapists & Counsellors
Show Up the Day Someone Searches for Help — Not Three Months From Now.
Google Ads for therapists, counsellors and mental health practices. We build a campaign that follows Google’s healthcare ad rules, tracks real consult bookings, and stops paying for clicks that will never become clients. Then we hand it to you.
Why Most Therapy Ads Waste Money.
Plenty of therapists have tried Google Ads once, spent a few hundred dollars, and decided it doesn’t work. Usually the ads weren’t the problem. The setup was: the campaign paid for the wrong searches, sent clicks to the wrong page, and had no way to tell which clicks became clients.
Advertising for therapists works when it’s built for how people actually look for therapy, and when every dollar can be traced to a booked consult.
Your budget gets spent on “free therapy”, “therapist jobs” and “how to become a counsellor”: people who will never book.
There’s no conversion tracking, so you can’t tell whether ads brought in three clients or none.
Every click lands on your homepage instead of a page about the exact help the person searched for.
Ads get disapproved or limited because the copy trips Google’s rules for health and sensitive topics. How to advertise ethically →
Agencies want a monthly management fee plus a percentage of your ad spend, and you lose access to the account if you leave.
We work differently: one defined project to build the campaign properly, 60 days of hands-on tuning, then a clean handoff. The ad account is yours from day one.
See What’s IncludedGoogle Ads vs SEO for Therapists: Which Comes First?
Google Ads puts your practice at the top of the page as soon as the campaign is live. It’s the fastest way to fill open spots in a caseload, launch a new specialty, or get a new associate booked. You pay for each click, and the visibility stops when the budget does.
SEO builds visibility you don’t pay for per click, but it takes months to mature. Most practices do best with both: ads to fill the calendar now, and SEO for therapists so you can rely on ads less over time.
What Our Google Ads for Therapists Includes
A fixed-scope setup project: researched, built, tracked and tuned for 60 days, then handed to you with everything documented.
Keyword & Competitor Research
We find the searches that book clients for your specialties and city, and the ones that only burn budget.
- Keywords mapped to each service you offer
- A starting negative keyword list
- A look at who’s already advertising near you
- A realistic budget recommendation
A Compliant Campaign Build
Campaigns, ad groups and ad copy written within Google’s healthcare and sensitive-category ad policies.
- Ad groups by specialty, not one catch-all
- Warm, ethical ad copy that never assumes a diagnosis
- Location, schedule and device settings
- Ad assets: call, location and sitelinks
Privacy-Safe Conversion Tracking
Know which ads bring in calls and consult bookings, without sending client health details to anyone.
- Call and consult-booking tracking
- Works with Jane, SimplePractice & similar tools
- No health information passed to Google
- Landing-page recommendations per ad group
60 Days of Tuning, Then It’s Yours
We run and refine the campaign for 60 days, then hand it over with a plain-English playbook.
- Weekly search-term reviews and cleanup
- Bid and budget adjustments
- A handoff call and written playbook
- A simple monthly checklist to keep it healthy
Already running ads? The free audit looks at your current account and tells you where the budget is leaking, whether you work with us or not.
Google Ads for Every Kind of Mental Health Practice
Campaigns built for solo counsellors, psychologists and multi-clinician groups, in the US and across Canada.
Therapists & Counsellors
Google Ads for counsellors, therapists and psychotherapists in solo private practice.
Psychologists & Assessment Clinics
Google Ads for psychologists, including ADHD, autism and psychoeducational assessments.
Group Practices & Clinics
Campaigns that fill a new associate’s caseload. Group practice program →
Running a treatment centre?
Google only allows addiction treatment ads from providers with LegitScript certification, and the rules are much stricter than for counselling. We cover certification, compliant campaigns and admissions tracking on our addiction and rehab marketing page.
What Google Ads for a Therapy Practice Costs
A one-time setup fee. No monthly retainer, no percentage of your spend.
Our Google Ads Setup + 60-Day Handoff starts at $950 as a one-time project. That covers research, the full campaign build, conversion tracking, 60 days of optimization and the handoff playbook. Typical timeline: 60 to 75 days.
Your ad spend is separate. You pay Google directly, in your own ad account, and you decide the budget. The right amount depends on your city, specialties and how many openings you want to fill, so the free audit gives you a realistic starting budget before you commit to anything.
Get My Free Ads Audit15+
Years in Regulated Industries
395%
Patient Enquiry Growth — Mental Health Client
100%
Ethical Marketing Commitment
Why Mental Health Practices Choose AMS for Google Ads
Generalist PPC agencies treat a therapy practice like any other local business. That’s how ads end up disapproved, worded in ways that make vulnerable people uncomfortable, or tracked in ways that put client privacy at risk.
We built our Google Ads setup for mental health specifically: compliant, ethical, measured on booked consults, and owned by you.
We Know the Healthcare Ad Rules
Google limits how health-related ads can target people. We build within those rules from the start, so your ads run instead of sitting in review.
Booked Consults, Not Clicks
We judge the campaign by calls and consult bookings. Clicks and impressions are only useful if they lead to clients.
Your Account, Your Data
The ad account is created in your name and stays with you. No lock-in, and no losing your history if you ever change providers.
Privacy-First Tracking
Tracking is set up so no client health information is shared with Google, in line with how a practice is expected to protect its clients.
Advertising Resources for Therapists
Guides written for therapists and practice owners who want to grow without compromising their ethics.
Ethical Guide to Marketing a Practice
How integrity becomes an advantage in a noisy market.
Read guide → StrategyHow to Compete With BetterHelp
How local therapists win clients without lowering their fees.
Read guide → GrowthWhy Referrals Alone Won’t Grow Your Practice
Why your own marketing beats depending on directories and referrals.
Read guide → SEOWhat Providers Need to Know About EEAT
The trust signals Google looks for on mental health websites.
Read guide →Frequently Asked Questions
Do Google Ads work for therapists?
How much do Google Ads cost for a therapy practice?
Can therapists advertise mental health services on Google?
Should I start with Google Ads or SEO?
Will I own my Google Ads account?
What happens after the 60 days?
Work With Us
Start With a Free Google Ads Audit — Then Decide.
Before you spend anything on ads, we’ll show you what your local market looks like and what a realistic campaign would cost. If you’re already advertising, we’ll show you where the budget is leaking. No obligation, and the audit is yours to keep.
Your Local Ad Market
Who’s advertising for your specialties near you, and which searches are worth paying for.
Where Budget Leaks
For existing accounts: wasted searches, missing tracking and pages that don’t convert.
An Honest Plan & Budget
A realistic starting ad budget and a clear quote. If ads aren’t the right fit yet, we’ll tell you.
Other ways to get in touch:
Call: 778.384.8890