Digital Marketing Audit
Find Out What’s Working, What’s Not, and Where You’re Leaving Money on the Table
Our marketing audit is like a health check for your entire digital presence. We review every channel, every campaign, and every dollar you’re spending — then give you a clear, prioritized plan to get better results.
Trusted by Canadian & International Brands
You’re Spending on Marketing. But Is It Actually Working?
Most businesses we talk to are investing in digital marketing but have no clear picture of what’s driving results and what’s draining their budget.
Without a proper audit, you’re making decisions based on gut feelings instead of data. That’s how businesses end up spending thousands on campaigns that don’t deliver — while missing opportunities that could have a massive impact.
Wasting ad budget on the wrong things
Money going to campaigns, keywords, or audiences that aren’t converting. Without an audit, you can’t see where the leaks are.
No visibility into what’s generating leads
You see traffic and impressions but don’t know which channels actually drive phone calls, form fills, and paying customers.
Technical issues dragging down rankings
Broken links, slow pages, missing meta tags, tracking errors — invisible problems that quietly hurt your performance every day.
Competitors outranking you and you don’t know why
They might not be better at what they do — they’re just better at marketing it. An audit shows you exactly where the gaps are.
If any of this sounds familiar, you’re not alone. The businesses we audit don’t just get a report — they get an honest, prioritized picture of exactly what’s working, what isn’t, and what needs to be fixed first.
See How We’d Grow Your BusinessCommon Marketing Health Issues
What We Audit
We don’t just skim the surface. We go channel by channel, campaign by campaign, and give you a complete picture of your marketing performance.
SEO & Organic Search
We review your rankings, keyword opportunities, technical health, backlink profile, and content gaps to see where you stand and where you should be.
Paid Advertising
We analyze your Google Ads, Facebook/Meta Ads, and any paid campaigns for wasted spend, targeting issues, and conversion optimization opportunities.
Website & User Experience
We assess your site’s speed, mobile responsiveness, navigation, conversion paths, and overall user experience to find friction points costing you leads.
Content & Messaging
We evaluate your blog, service pages, landing pages, and overall messaging to see if your content is attracting the right audience and converting visitors.
Analytics & Tracking
We verify your Google Analytics, conversion tracking, call tracking, and tag setup to make sure you’re measuring the right things — accurately.
Local SEO & Google Business Profile
We check your Map Pack rankings, GBP optimization, citation accuracy, review profile, and local search visibility to find local growth opportunities.
What We Typically Uncover
Every audit is different, but here are the kinds of issues and opportunities we find most often — and how we fix them.
Wasted Ad Spend on Irrelevant Keywords
Most Google Ads accounts we audit are bleeding money on broad-match keywords that attract clicks but never convert. We often find 20–40% of ad spend going to irrelevant searches.
Broken or Missing Conversion Tracking
If your tracking is wrong, your data is wrong — and every decision you make is based on flawed information. We frequently find missing form-fill tracking, duplicate conversions, or no call tracking at all.
SEO Opportunities Being Left on the Table
Pages ranking on page 2 that could easily be pushed to page 1. Keywords your competitors rank for that you don’t target at all. Content gaps that are costing you thousands in potential traffic.
Website Conversion Leaks
Visitors arrive at your site but leave without converting. Slow pages, confusing navigation, weak CTAs, and missing trust signals are silently costing you leads every day.
Our Audit Process
A structured, thorough process with clear deliverables at every step — no fluff, no vague recommendations.
Discovery & Goal Setting
We start by understanding your business goals, what you really want to achieve, and which KPIs matter most to you. This ensures the audit is focused on what actually impacts your bottom line.
Deliverable: Audit scope & priority areasDeep-Dive Channel Analysis
We go through every active channel — SEO, paid ads, website, content, analytics, local search — with a fine-tooth comb. We use industry-leading tools and our own 15+ years of experience to identify what’s working, what’s broken, and what’s missing.
Deliverable: Channel-by-channel scorecardCompetitive Benchmarking
We analyze your top competitors to see where they’re outperforming you and where you have advantages you’re not leveraging. This gives you a realistic picture of what it will take to win.
Deliverable: Competitive gap analysisPrioritized Action Plan
We don’t just hand you a list of problems. We give you a prioritized roadmap that ranks every recommendation by impact and effort, so you know exactly what to tackle first for the biggest return.
Deliverable: Prioritized strategy documentPresentation & Walkthrough
We walk you through every finding in plain language. No jargon dumps, no 80-page reports nobody reads. You’ll understand exactly what needs to change and why — and you’re free to implement it yourself or have us do it.
Deliverable: Executive summary + full reportWhy Choose AMS for Your Marketing Audit
We’re not just checking boxes. We’re marketers who understand what drives revenue — and we audit with that lens.
Actionable, Not Academic
You won’t get a generic PDF full of jargon. You’ll get specific, prioritized recommendations you can actually act on — with clear steps for each one.
15+ Years of Experience
We’ve audited hundreds of businesses since 2010. We know what good looks like, what bad looks like, and exactly where the opportunities hide.
Full-Stack Marketing Knowledge
We run SEO, ads, web design, and content ourselves. We don’t just identify problems — we know exactly how to fix them because we do it every day.
No Obligation to Hire Us
The audit is yours to keep. You can implement the recommendations yourself, hire another agency, or work with us. There’s no catch and no hard sell.
Plain-Language Reporting
We explain everything in terms you understand. No hiding behind jargon or dashboards — you’ll know exactly what’s happening and what to do about it.
We Include Call Tracking Setup
If you’re not tracking phone calls from each marketing channel, we’ll set it up as part of the audit. Most agencies skip this — we believe it’s essential.
What Our Clients Say
Businesses that have been through our audit process and seen the difference.
“They took the time to understand the nuances of our highly regulated industry.”
Authentic Marketing Solutions has been instrumental in navigating our unique, highly regulated market. They took the time to understand our specific goals and continue to bring innovative ideas and valuable strategies to our campaigns. Highly recommended for any professional organization.
“One of the most important sources of leads for our business.”
Our experience working with Authentic Marketing Solutions has been fantastic! When we first started the company, Search Engine Optimization wasn’t even on our radar — it’s now one of the most important sources of leads for our business.
“Our website was invisible. Now we rank on the first page for our most important keywords.”
Since our physiotherapy clinic doesn’t have a street presence, a strong online strategy is vital. AMS has been an incredible partner for years, consistently helping us grow our patient base and reach new patients online. Highly recommend their expertise!
“From no calls to off-the-hook busy!”
We went from opening a service division in our company and having no calls, to our phone and service guys being off-the-hook busy!
“A great long-term partner!”
We’re in an extremely niche industry and AMS has helped us target our messaging and marketing to zero in on our most important clients. They’ve been our marketing partner for years and are incredibly easy to work with. Highly recommended!
“From 1 to 6 million in revenue in 16 months.”
We’ve worked with a bunch of marketing agencies and weren’t happy. Authentic Marketing Solutions has changed our company. We grow every month and now we know where our marketing is working.
Frequently Asked Questions About Marketing Audits
Common questions from businesses considering a digital marketing audit.
A digital marketing audit is a comprehensive review of your entire online marketing presence — your website, SEO, paid ads, content, analytics, and local search. It identifies what’s working, what’s not, and where the biggest opportunities are for growth. Think of it like a health check for your marketing.
If you’re spending money on marketing without a clear understanding of what’s driving results, you’re likely wasting budget and missing opportunities. An audit gives you the full picture so you can make smarter decisions, allocate budget effectively, and focus on what actually drives revenue.
It depends on the size of your marketing presence. A focused audit for a small business can be completed in 1–2 weeks. A comprehensive audit for a larger business with multiple ad accounts, a big website, and several marketing channels typically takes 2–4 weeks. We’ll give you a clear timeline upfront.
We cover SEO and organic search, paid advertising (Google and Meta), website performance and UX, content and messaging, analytics and tracking setup, and local SEO. We customize the depth of each area based on your business and goals.
No. The audit report is yours regardless. You’re welcome to implement the recommendations yourself, share them with your current team, or hire us to execute the plan. Many clients choose to work with us because we already understand their business after the audit — but there’s no obligation.
Free audit tools run automated checks and spit out generic reports. Our audit is done by real marketers who understand your industry, your competition, and your business goals. We don’t just flag issues — we explain why they matter, how much they’re costing you, and exactly how to fix them.
Marketing Audit
Find Out Exactly What’s Costing You Leads and Revenue.
We’ll dig into your SEO, ads, website, content, and analytics — then give you a prioritized plan with no jargon, no fluff, and no obligation to hire us.
Prefer to call? 1.877.490.7772 · 778.401.4040
Request Your Detailed Audit
© authentic marketing solutions ltd. 2010-2025/ Privacy PolicyToll Free: 1.877.490.7772 | Local: 778.384.8890Address: 213 Sixth Avenue, New Westminster, BC, V3L 1T7, Canada
Hours
Closed Sunday9.00 am – 5.00 pm Monday9.00 am – 5.00 pm Tuesday9.00 am – 5.00 pm Wednesday9.00 am – 5.00 pm Thursday9.00 am – 5.00 pm FridayClosed Saturday