The Authentic Marketing Solutions Blog

From AdWords and Facebook Ads management to SEO to conversion rate optimization, settle in and dig into industry insights and proven strategies for building success online.

The Authentic Marketing Solutions Blog

From AdWords and Facebook Ads management to SEO to conversion rate optimization, settle in and dig into industry insights and proven strategies for building success online.

Facebook vs. Google Ads – which one is right for your business?

Maybe you are also struggling with the continuously increasing costs of your ads on Facebook? And thinking about giving Google Ads a try? Or are you wondering…

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Marketing to the Modern Insurance Customer

When consumers have an insurance itch that needs scratching, they turn to Google and their peers. In fact, a staggering 3 out of 4 insurance purchases begin…

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What is a Content Marketing Funnel?

A content marketing funnel is an approach to online marketing that requires you to create different types of content for customers who are at different stages…

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What is a Local Citation?

Business owners know that today’s competition doesn’t only come from the operation across the street, but from similar businesses in far-flung locations. Smart…

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How To Sell Insurance Online as a Broker in an Insuretech World

Across the board in the insurance industry, from home and auto, to life and commercial, the pressure to innovate and to adapt is growing. By now, it’s no…

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4 Common PPC Mistakes Medical Practices Make

Pay-per-click (PPC) advertising can be an effective and affordable way for a medical practice to attract new patients. But with so many elements to consider…

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Dental Email Marketing to Increase Patient Flow

Wouldn’t it be great if all of your dental patients could actively plan out their check-ups and procedures throughout the year. They’d get the dental care they…

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5 Ways Reviews Help Your Business + 9 Ways to Respond to Reviews

Consumers like to rave about products or establishments that serve them well, but they also have no compunction about complaining if their needs aren’t met.…

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Brand Personality – Don’t Leave it to Chance

Is your brand personality desirable? Cool and confident, with a mix of the rebel thrown in? Or down-to-earth, reliable and trustworthy? If this feels like the…

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Testimonials that Deliver Customers

Are too many of your potential customers scared to buy from you? Are you frustrated that you’re getting decent traffic to your website but your visitors seem…

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