Home » Blog

The Authentic Marketing Solutions Blog

Facebook vs. Google Ads – which one is right for your business?

Facebook Ads have long been a popular choice for independent and small to medium-sized businesses as they provide a reasonably affordable opportunity for advertising products and services online. But as more and more companies are now advertising with Facebook Ads, […]

The age of the online insurance consumer has arrived! And with this, a record number of online searches, inquiries, and quotes that are generated 24 hours a day, 7 days a week. The million dollar question – is your agency […]

When you’re in business, it’s not enough look at the bottom line; you need to constantly think about ways to improve it. Growing your customer base or encouraging existing customers to take advantage of other products and services is the […]

Business owners know that today’s competition doesn’t only come from the operation across the street, but from similar businesses in far-flung locations. Smart businesspeople also realize the value of a solid Internet presence, and one key to keeping your business front and centre is the local citation. Here’s how.

Across the board in the insurance industry, from home and auto, to life and commercial, the pressure to innovate and to adapt is growing. By now, it’s no secret that technology and innovation are driving customer preferences and expectations about insurance.

4-Common-PPC-Mistakes-Medical-Practices-Make

Pay-per-click (PPC) advertising can be an effective and affordable way for a medical practice to attract new patients. But with so many elements to consider when launching a PPC ad campaign, it’s easy for inexperienced practice owners to make mistakes. Costly mistakes.

Wouldn’t it be great if all of your dental patients could actively plan out their check-ups and procedures throughout the year. They’d get the dental care they need, while at the same time, making the most of their own dental […]

We’re living in an increasingly digital world, and people are using computers and smartphones more often than ever before to shop for products and services and to evaluate their buying options. As business owners, it’s an opportunity to expand our […]

Is your brand personality desirable? Cool and confident, with a mix of the rebel thrown in? Or down-to-earth, reliable and trustworthy? If this feels like the start of a dating profile for your brand, you’re not far off the mark. […]

Are too many of your potential customers scared to buy from you? Are you frustrated that you’re getting decent traffic to your website but your visitors seem reluctant to purchase from you or even contact you? It may be time […]

Load More Entries