Marketing to the Modern Insurance Customer – here’s what’s hurting your agency
The age of the online insurance consumer has arrived! And with this, a record number of online searches, inquiries, and quotes that are generated 24 hours a day, 7 days a week. The million dollar question – is your agency […]
What is a Content Marketing Funnel?
When you’re in business, it’s not enough look at the bottom line; you need to constantly think about ways to improve it. Growing your customer base or encouraging existing customers to take advantage of other products and services is the […]
What is a Local Citation?
Business owners know that today’s competition doesn’t only come from the operation across the street, but from similar businesses in far-flung locations. Smart businesspeople also realize the value of a solid Internet presence, and one key to keeping your business front and centre is the local citation. Here’s how.
How To Sell Insurance Online as a Broker in an Insuretech World
Across the board in the insurance industry, from home and auto, to life and commercial, the pressure to innovate and to adapt is growing. By now, it’s no secret that technology and innovation are driving customer preferences and expectations about insurance.
4 Common PPC Mistakes Medical Practices Make
Pay-per-click (PPC) advertising can be an effective and affordable way for a medical practice to attract new patients. But with so many elements to consider when launching a PPC ad campaign, it’s easy for inexperienced practice owners to make mistakes. Costly mistakes.
Dental Email Marketing to Increase Patient Flow
Wouldn’t it be great if all of your dental patients could actively plan out their check-ups and procedures throughout the year. They’d get the dental care they need, while at the same time, making the most of their own dental […]
5 Ways Reviews Help Your Business + 9 Ways to Respond to Reviews
We’re living in an increasingly digital world, and people are using computers and smartphones more often than ever before to shop for products and services and to evaluate their buying options. As business owners, it’s an opportunity to expand our […]
Brand Personality – Don’t Leave it to Chance
Is your brand personality desirable? Cool and confident, with a mix of the rebel thrown in? Or down-to-earth, reliable and trustworthy? If this feels like the start of a dating profile for your brand, you’re not far off the mark. […]
Testimonials that Deliver Customers
Are too many of your potential customers scared to buy from you? Are you frustrated that you’re getting decent traffic to your website but your visitors seem reluctant to purchase from you or even contact you? It may be time […]
Is Your Website Design Hurting You?
Is your website underperforming? Or worse, making you look like an amateur? It could very well be your website design. Fair or not, your prospects judge you by your website design. The research is clear – potential customers are visiting […]