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RIM Marktforschung

Branding, website design, SEO, and digital assets for a leading market research institute.


Digital strategy delivered a 286% increase in Local 3 Pack search results.

We definitely recommend Authentic Marketing Solutions. They are easy to work with and most importantly, have invested their time in getting to know us and understand exactly how our company works from the start.

Heike Brandstetter, RIM Marktforschung

The Challenge

RIM Marktforschung GmbH is a Munich based regional institute for market research. They provide quantitative and qualitative research for businesses operating in the Bavarian market.

RIM Marktforschung GmbH were interested in a site that could be managed in-house, through an intuitive content management system (CMS). Authentic Marketing Solutions was engaged to perform the branding and web design.

The company was in need of all aspects of Search Engine Optimization, both on page and off page.

As well, they required ways of visually representing their seasonal and annual market research results online, as well as in print.

Solution

Working closely with the market research team, we outlined the website architecture and identified the optimal user journey. The design is stylish and minimalist to reflect the aesthetics of the market research niche in this region.

We designed visually appealing and informative Infographics to showcase the results of regular market research studies, and designed print material incl. postcards and annual reports to support the online marketing efforts.

Objectives

  • Consistent, modernized branding for all channels
  • Improve campaign engagement with attractive visual assets.
  • Significantly increase local search for commercially important search terms.

Results

  • 286% increase in Local 3 Pack search results.
  • Consistently branded and appealing digital and print assest to display results of market research.

On-going consultancy

As part of the on-going campaign we executed a number of other consulting projects, including: print collateral, press releases, ongoing conversion optimization including landing page A/B testing.

What Clients are Saying

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Heike Brandstetter, RIM Marktforschung

We definitely recommend Authentic Marketing Solutions. They are easy to work with and most importantly, have invested their time in getting to know us and understand exactly how our company works from the start.

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Initial Conversation

An informal call gives us both a baseline of familiarity from which further conversations can follow.

Opportunity Analysis

This meeting uncovers hindrances & opportunities affecting your revenue & profitability.

Deep-Dive Assessment

Based on your opportunity, we may suggest a follow-up meeting for a more detailed digital assessment.