Digital Strategy and Planning

We make your digital strategy perform

The how, where, what, when and why of digital marketing is a land mine of opportunities and challenges. We separate realities from fads and identify your biggest online threats and opportunities.

  • We provide a framework for establishing existing baselines.
  • And build processes based on internal and external resources.

A customized online marketing plan

We look for the greatest opportunity, then build reliable processes.

Audience research

Clear audience profiling helps us to establish priority targets and to better understand your customer cost per acquisition. Ultimately, it allows us to effectively optimize your digital marketing and messaging. Our Audience Research includes:

  • Detailed persona profiles that tap into your customer behaviours, needs and expectations
  • Evaluation of the online channel use of your target audience
  • Evaluation of the content that drives engagement with your target audience
  • Customer interviews, user surveys, user-testing, and analytics reviews to understand how people are using your website

Digital channel planning

Effective digital marketing success requires a formalized structure and processes in place to support the clearly identified business goals. Our Digital Channel Planning services include:

  • An action plan for the most cost-effective online channels
  • Mapping the customer lifecycle and prospect conversion process to your digital channels
  • KPI set up and evaluation models for channel effectiveness

Digital creative strategy

Creativity is at the heart of our digital campaigns and helps us to turn casual visitors into your customers. Our Digital creative strategy services include:

  • A full brand audit to gain an understanding of the user experience and perception of your brand
  • Competitor reviews and benchmarking
  • The creation of a reviews solicitation and reputation management process
  • Brand guidelines tailored to your business goals

“FANTASTIC”

Our experience working with Authentic Marketing Solutions has been fantastic! When we first started the company, Search Engine Optimization wasn’t even on our radar, it’s now one of the most important sources of leads for our business.

Daniel Mirkovic, President & CEO, Square One Insurance

“PROACTIVE COMMUNICATION”

We definitely recommend Authentic Marketing Solutions. We have very specific needs in the German market that are unique. They have taken the time to understand our big picture goals and continue to bring valuable strategies and new ideas to our campaigns.

Heike Brandstetter, Managing Partner, RIM Marktforschung

“BEST DECISION WE EVER MADE”

We went from opening a service division in our company and having no calls, to our phone and service guys being off-the-hook busy.

Adrian Simpson, Partner, S&C Mechanical Systems

“GREAT LISTENERS, EXCELLENT SERVICE”

AMS are great listeners, and provide an excellent service. Talk to them, it will be well worth your time.

Gordon Gruger, Vice President, Comvida Corporation

We’re Ready to Help Your Business Today

(Let’s take the next steps together.)

Initial Conversation

An informal call gives us both a baseline of familiarity from which further conversations can follow.

Opportunity Analysis

This meeting uncovers hindrances & opportunities affecting your revenue & profitability.

Deep-Dive Assessment

Based on your opportunity, we may suggest a follow-up meeting for a more detailed digital assessment.