From Zero Calls to
Fully Booked Residential.

Customer Research, Brand & Website: Build Trust Before the First Click

We began with in-depth customer research to understand how Vancouver homeowners choose a plumber — what they fear, what builds confidence, and what prompts them to call. This insight informed the brand positioning and the new website, which was built around trust: clear pricing, transparent service delivery, and credentials that gave first-time customers the peace of mind the company's name promised.

A fully rebuilt site architecture organized services for both homeowners and search engines — laying the organic foundation while the paid campaigns launched.

Local SEO & Content: Getting Found When It Counts

Organic search and paid campaigns were coordinated from day one — not run in silos. Service pages were optimized for the specific queries homeowners use ("emergency plumber Vancouver," "hot water tank replacement," "drain cleaning near me"), ensuring that as the paid campaigns built volume and data, organic rankings were catching up behind them. Content was structured to maximize click-through rates by mirroring the language and intent of paid ad copy.

PPC: Capturing High-Intent Homeowners at the Moment They Need Help

Google Ads campaigns were structured to reach homeowners in active need — burst pipe emergencies, water heater failures, blocked drains. Tightly themed ad groups matched search intent at the keyword level, with dedicated landing pages that continued the message from ad to booking. A strong negative keyword strategy prevented budget waste on commercial queries, keeping every dollar focused on residential conversions.

Paid Social: Reaching Homeowners Before They Even Know They Need a Plumber

The real bonus of pairing PPC with paid social is reach across the full funnel. Facebook and Instagram campaigns targeted Vancouver homeowners by property type and life stage — building brand familiarity and collecting warm audiences for retargeting. When those same homeowners later searched for a plumber on Google, Peace of Mind was already a name they recognized. This halo effect amplified PPC performance significantly, lowering cost per conversion across the board.

Call Tracking: Closing the Loop on Every Booked Job

Call tracking and service call reviews were implemented across all channels so that every booked appointment could be traced back to its source. This gave Peace of Mind a real-time view of what was working — and gave AMS the data needed to optimize continuously. Over time, budget was shifted toward the highest-performing channels, compounding the efficiency gains already delivered.