CASE STUDY

Comprehensive Strategy Amplifies Organic Traffic and YoY Growth

A Vancouver based physiotherapy clinic was faced with the difficult task of acquiring new patients with zero storefront visibility or walking traffic. They were looking to develop an online presence in order to attract direct patient bookings and they came to Authentic Marketing Solutions to make that happen.

Industry

Healthcare: Physiotherapy

Services Provided

  • Content Strategy
  • SEO
  • PPC
  • Facebook Ads
  • Email Marketing
  • Design

CASE STUDY

Comprehensive Strategy Amplifies Organic Traffic and YoY Growth

A Vancouver based physiotherapy clinic was faced with the difficult task of acquiring new patients with zero storefront visibility or walking traffic. They were looking to develop an online presence in order to attract direct patient bookings and they came to Authentic Marketing Solutions to make that happen.

 

Industry

Healthcare: Physiotherapy

Services Provided

  • Content Strategy
  • SEO
  • PPC
  • Facebook Ads
  • Email Marketing
  • Design

290%

Single-Year Growth in Organic Traffic

64%

Decrease in Average Cost Per Call

The Challenge

South Vancouver Physiotherapy Clinic engaged our services as they were looking to rebrand and grow their practice through online marketing.

Their old website was dated, not mobile-friendly, thin on content and did not offer the user experience you would expect from a trusted rehabilitation service provider in a highly crowded and competitive market.

Furthermore, they were not competitive in the online space for commercially valuable search terms throughout the patient research and decision-making stages in the Vancouver market.

Goals & Objectives:

  • Increase organic search traffic to the website.
  • Significantly improve the paid campaigns performance.
  • Dominate in local search for commercially important search terms.

The Strategy

The first step involved extensive customer research to inform the branding and new website launch.

A content marketing plan was developed to increase patient trust and site engagement, to position the client as a valued patient resource and authority in this niche, and to dominate organic search results for commercially valuable search terms.

SSL was integrated to improve trust and protect customer data. Schema markup of patient reviews was implemented to emphasis the high quality of clinic care, and to improve search results and click through rates.

Call-tracking was set up to measure call-attribution and to ensure all campaigns were being tracked down to the granular level.

The Results

Our team worked to utilize SVPC’s budget as effectively as possible by strategically narrowing targeting, reducing wasteful spending, and researching new opportunities that have a high rate of return.

Through continuous testing and building on what is performing best, our team continues to see excellent results, quarter over quarter.

Results:

  • 245% increase in organic patient bookings.
  • 290% single year growth in organic traffic.
  • 64% decrease in average cost per call.

Get more website traffic & leads with our proven approach to digital sales and marketing.

Get more website traffic & leads with our proven approach to digital sales and marketing.