Expert Setup.
Independent Management.
Not every great clinic needs a full agency retainer. AMS built Courtenay Massage Therapy a professional marketing foundation — call tracking, SEO strategy, and live paid campaigns — then handed it over with everything they needed to run it themselves.
A Great Clinic. No Marketing Infrastructure.
Courtenay Massage Therapy had exactly what patients are looking for: skilled registered massage therapists, flexible hours, and a welcoming clinic in the Comox Valley. What they didn't have was a marketing system to match.
Like many small clinics, their patient flow depended on word of mouth and walk-ins. There was no call tracking to understand which efforts drove bookings, no structured SEO content plan, and any paid advertising had been set up without the proper foundations — making it nearly impossible to know whether ad spend was working or wasted.
They didn't need a full-service agency on retainer. They needed the right setup — built by people who knew what they were doing — and the knowledge to keep it running on their own.
Right-Sized Help for a Growing Clinic
AMS recognized early on that Courtenay Massage Therapy needed the right fit — not the biggest engagement, the best one. The goal was to deliver agency-quality infrastructure in a focused project: build it properly, document everything clearly, and hand it over to a team that could manage it confidently without ongoing agency support.
Call Tracking Integration
Set up proper call attribution so every patient inquiry could be tied back to its source — organic, paid, or direct.
SEO Content Strategy
Built a documented, executable content and SEO plan designed for a small team — no agency required to implement it.
Paid Campaign Setup & Launch
Structured and launched Google Ads campaigns from scratch, with a clear management guide for ongoing optimisation.
A Marketing Foundation That Lasts
Call Tracking Integration: Know What's Actually Working
Before spending a dollar on advertising, you need to know whether it's driving calls. We integrated call tracking across all channels — paid search, organic, and the website — giving the clinic a clear view of which sources were generating patient enquiries.
Every call became attributable data. The team could see which keywords, campaigns, and pages prompted patients to pick up the phone — turning guesswork into insight they could act on without any technical background.
✓ Call tracking live across all channelsSEO Content Marketing Strategy: A Roadmap They Can Execute
We built a full local SEO and content strategy tailored to the Comox Valley market — researching the specific terms Courtenay residents use when searching for massage therapy, identifying content gaps competitors hadn't filled, and mapping out a 12-month content calendar aligned to search demand.
Crucially, the strategy was documented for non-marketers. Each content piece came with a clear brief, target keyword, and optimization checklist — so the team could publish SEO-quality content without needing to understand the technical machinery behind it.
✓ Keyword research completed ✓ 12-month content calendar built ✓ Execution guide documentedPaid Campaign Setup & Launch: Structure That Scales
We built the Google Ads account from scratch with proper campaign structure — tightly themed ad groups, relevant keyword lists, a comprehensive negative keyword strategy to prevent budget waste, and ad copy tested against the clinic's key services and patient needs.
Once the campaigns were live and generating data, we handed off a clear management playbook: what to check weekly, when to adjust bids, how to read the performance reports, and what the key signals for optimisation look like. The clinic didn't need an agency to keep things running — they needed the knowledge and the right setup to do it confidently themselves.
✓ Campaigns live and generating data ✓ Self-management playbook deliveredA Complete Marketing System — Ready to Run
The measure of success here isn't a traffic percentage — it's capability. Courtenay Massage Therapy went from no marketing infrastructure to a fully operational, professionally structured system their team could manage independently from day one.
Call Tracking Integrated & Live
Full call attribution across organic, paid, and direct channels — the clinic can now see exactly which marketing efforts drive patient calls.
SEO Strategy Fully Documented
Keyword research, competitor gap analysis, 12-month content calendar, and a step-by-step execution guide written for non-marketers.
Paid Campaigns Structured & Launched
Google Ads built properly from scratch — structured ad groups, validated keyword lists, negative keywords, and tested ad copy live and generating data.
Self-Management Playbook Delivered
Clear guidelines covering weekly checks, performance benchmarks, bid management, and optimisation signals — so the team can run everything confidently in-house.
Resources for Massage & Wellness Clinics
The Wellness Clinic Owner's Guide to Ethical Marketing
Most physio, chiro, and massage clinics depend on doctor referrals that can vanish overnight. Learn how to build a patient pipeline you actually control.
Patient BehaviourHow Patients Actually Choose a Physiotherapist, Chiropractor, or RMT in 2026
Patients don't just go where their doctor sends them anymore. Learn the real decision journey and how to make sure your clinic wins at every step.
Stand Out OnlineYour Clinic's Website Says 'We Treat Pain.' So Does Every Other Clinic in Town
Most physio, chiro, and RMT websites look identical. Learn how to differentiate your clinic online through specialization, provider stories, and content that builds trust.
Referral StrategyWhy Your Clinic's Referral Pipeline Is a Ticking Time Bomb
Most physio, chiro, and massage clinics depend on doctor referrals that can vanish overnight. Learn how to build a patient pipeline you actually control.
Need a Strong Foundation — Not a Full Retainer?
Whether you need ongoing management or a one-time expert setup you can run yourself, let's talk about what makes sense for your clinic.
Book Your Free Discovery CallMore Wellness & Healthcare Results
South Vancouver Physiotherapy Clinic
How AMS rebuilt SVPC's brand, website, and marketing from the ground up — driving 450% organic growth and a fully independent new-patient pipeline.
Read the Case Study → Case StudyMental Health Practice
How AMS helped a mental health clinic build a steady stream of new clients through SEO, PPC, and compassionate digital marketing.
Read the Case Study →
© authentic marketing solutions ltd. 2010-2025/ Privacy PolicyToll Free: 1.877.490.7772 | Local: 778.384.8890Address: 213 Sixth Avenue, New Westminster, BC, V3L 1T7, Canada
Hours
Closed Sunday9.00 am – 5.00 pm Monday9.00 am – 5.00 pm Tuesday9.00 am – 5.00 pm Wednesday9.00 am – 5.00 pm Thursday9.00 am – 5.00 pm FridayClosed Saturday