PPC and Organic.
A Perfect Partnership.
TEK Climate needed more than more leads — they needed to know which marketing was actually working. AMS delivered a full-stack paid and organic strategy that drove monthly revenues to record highs.
Burned by Agencies. No Idea What Was Working.
TEK Climate had been around the block with marketing agencies. They'd invested in campaigns before, but the relationships left them frustrated and the results left them guessing. Nobody could tell them clearly which part of their marketing was actually generating calls and jobs — and which was burning budget.
Re-launching into the HVAC market, TEK needed more than just visibility. They needed a marketing partner who could build a measurable system — one where every dollar spent could be tracked, every campaign could be evaluated, and every improvement could be acted on quickly. They wanted to grow, and they needed to know exactly how they were going to get there.
Measurable Growth. Not Just More Activity.
Build New Sales Funnels
Create structured customer acquisition pathways — from first search to booked job — across both paid and organic channels.
Increase Qualified Leads
Grow the volume of high-intent leads — homeowners and businesses actively searching for HVAC service in Vancouver.
Reduce Cost Per Lead
Bring cost-per-lead down to a profitable level where scaling the business actually increases margins, not just spend.
Full-Stack: Paid and Organic Working Together
Design: A Digital Presence Worth Clicking
Before driving traffic, we ensured TEK had a site and brand presence worth landing on. A redesigned web experience set the foundation — clear service pages, compelling calls-to-action, and a layout built to convert HVAC shoppers at every stage of the decision process.
Local SEO & Content Strategy: Owning HVAC Search in Vancouver
Our SEO strategy focused on long-tail keywords and question-based content to build topical authority in specific HVAC topics — furnace repair, AC installation, heat pump maintenance, and more. This approach unlocked rankings for high-competition, high-volume queries by establishing relevance first. On-page optimization and content hubs helped TEK achieve prominent positions for the searches that drive service calls.
PPC: High-Intent Leads When They're Ready to Book
We built Google Ads campaigns structured around the moments that matter — emergency HVAC calls, seasonal install searches, and replacement queries. Tightly themed ad groups, strong negative keyword lists, and coordinated landing pages ensured ad spend was focused entirely on prospects ready to take action. Ongoing optimization drove cost-per-lead down while volume climbed.
Paid Social & Marketing Automation: Filling the Funnel
Paid social campaigns on Facebook and Instagram built brand awareness and retargeted website visitors — capturing the homeowners who weren't ready to call yet but were close. Marketing automation then worked behind the scenes to nurture leads, follow up after enquiries, and keep TEK top of mind through the decision cycle. Every touchpoint was tracked, so we always knew which channels were earning their place in the mix.
Record Revenue. Efficient Spend. Real Clarity.
Revenue Growth Year Over Year
TEK's reach expanded significantly in year one, driving a major increase in transactions and pushing monthly revenues to new records.
Return on Ad Spend Increase
Although total ad spend grew alongside the business, every dollar worked harder — delivering dramatically more revenue per dollar invested.
Lower Cost Per Transaction
Smarter targeting, better creative, and a more efficient funnel structure cut the cost of acquiring each new customer by nearly a third.
"We've worked with a bunch of marketing agencies and weren't happy. Authentic Marketing Solutions has changed our company. We grow every month and now we know where our marketing is working."— Chris Dyck, Owner, TEK Climate Heating & Air Conditioning
Resources for HVAC & Home Services Businesses
HomeStars, Google Ads, SEO — Where Should a Trades Business Actually Spend Its Marketing Budget?
Everyone's pitching you something different. Learn where HVAC, plumbing, and trades businesses should actually invest their marketing dollars for maximum return.
Local SEOThe Google Map Pack Is the New Yellow Pages — And Your Competitors Are Already There
The Google Map Pack is where trades businesses win or lose customers. Learn how local search works and what it takes to show up in the top 3 results every time.
Agency TrustBurned by a Marketing Agency Before. Here's Why It Happened
Tired of paying marketing agencies that deliver nothing? Learn why most trades marketing fails and what to look for in an agency that actually delivers leads.
Seasonal MarketingWhy Your Trades Business Disappears Every Off-Season (And How to Fix It)
Slammed in peak season, dead in the off-season? Learn how HVAC, plumbing, and trades businesses can build a year-round lead pipeline that smooths out the cycle.
Ready to Know What's Actually Working?
Let's build a marketing system you can measure, scale, and trust — one that grows your HVAC business month after month.
Book Your Free Strategy CallMore Trades & Home Services Results
Peace of Mind Plumbing
How AMS helped a commercial plumber launch into the residential market — generating 48% more booked calls and a 152% ROAS improvement.
Read the Case Study → Case StudySquare One Insurance
How AMS drove 92% organic growth and zero traffic loss through a cross-border .ca to .com domain migration for a national insurance brand.
Read the Case Study →
© authentic marketing solutions ltd. 2010-2025/ Privacy PolicyToll Free: 1.877.490.7772 | Local: 778.384.8890Address: 213 Sixth Avenue, New Westminster, BC, V3L 1T7, Canada
Hours
Closed Sunday9.00 am – 5.00 pm Monday9.00 am – 5.00 pm Tuesday9.00 am – 5.00 pm Wednesday9.00 am – 5.00 pm Thursday9.00 am – 5.00 pm FridayClosed Saturday