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G2 Orthopedics and Sports Medicine

Digital marketing for leading orthopedic practice in Richmond Virginia.

Digital strategy delivered a 310% increase in organic traffic

G2 Orthopedics and Sports Medicine specializes in sports medicine, arthroscopic surgery and joint replacement. The principal surgeon is a nationally known knee & shoulder expert.


The Challenge

When G2 was planning to launch a new Orthopedic and Sports Medicine practice, Authentic Marketing Solutions was contacted to perform the branding and creation of an online marketing strategy.

Emphasizing the practice’s unique, advanced approach to orthopedic treatments was a key focus of the overall approach.


The branding was crisp and professional and the mobile responsive website presented the large volume of site content in manageable chunks. A content marketing strategy was developed to support the specific service categories.

As well, a downloadable lead generation asset was created to support inquiries.


  • Branding, including logo development, color schemes, brand profile.
  • Enhance organic search traffic for all relevant patient treatment offerings.


  • Strong well defined brand.
  • Digital strategy delivered a 310% increase in organic traffic.

On-going consultancy

As part of the on-going campaign we executed a number of other consulting projects, including: print collateral, press releases, infographics.


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