CASE STUDY
Targeted Marketing Fuels Revenue Climbin Highly-Regulated Financial Sector
Chase Buchanan is European-based wealth management leader, specializing in providing custom advice and unique financial advice to expatriates around the world. Rising marketing costs and increased competition had them looking for new strategies to grow leads for their Canadian division.
Industry
Financial, Wealth Management
Services Provided
- Landing Page Development
- PPC
CASE STUDY
Targeted Marketing Fuels Revenue ClimbinHighly-Regulated Financial Sector
Chase Buchanan is European-based wealth management leader, specializing in providing custom advice and unique financial advice to expatriates around the world. Rising marketing costs and increased competition had them looking for new strategies to grow leads for their Canadian division.
Industry
Financial, Wealth Management
Services Provided
- Landing Page Development
- PPC
250%
Increase in Lead Submissions
22%
Decrease in Average Cost Per Conversion
15X
Increase in Microconversions that Lead to Submissions
The Challenge
Chase Buchanan first engaged our services as they sought to increase the number of qualified leads for their expanding sales team. Their current digital marketing was delivering unqualified leads and the acquisition costs were too unpredictable.
Their lead submission rates were not meeting expectations, and they were struggling to scale their digital advertising efforts efficiently.
Our team was assigned to identify a solution to improve their paid search campaigns, resulting in the acquisition of new customers and increased lead submission rates.
Goals & Objectives:
- Create new customer sales funnel methods
- Increase the quantity of qualified leads to promote business growth
- Decrease cost-per-lead to a profitable level
The Strategy
Our goal was to boost visibility and generate more leads from clients. To achieve this, we conducted keyword audits and research to enhance targeting. We optimized keyword bidding and revised ad copy to increase click-throughs. Our team also restructured the account to be more detailed and enhance optimization control.
The Results
Our approach to PPC management for this client was centered around conversion-focused spending and targeting. Our team aimed to utilize their budget as effectively as possible by strategically narrowing targeting, reducing wasteful spending, and researching new opportunities that have a high rate of return.
Conversion rates steadily increased quarter over quarter as we kept optimizing our campaigns and fine-tuned our audience targeting.
Results:
- 250% increase in lead submissions
- 22% decrease in average cost per conversion
- 15x increase in users who completed a micro conversion and went on to submit a lead