Medspa Marketing Archives - authentic marketing solutions

How Smart MedSpas Are Using AI Search and Content to Fill Their Calendars 6 Months Out

July 30, 2026March 9, 2026 by Adminjd

medspa ai search

Stop living in feast-or-famine mode. Learn how leading MedSpas use content, SEO, and AI search to build a predictable booking pipeline months in advance.

Why Google Treats Your Website Like a Health Claim Minefield

July 30, 2026March 9, 2026 by Adminjd

medspa seo

Google holds MedSpa websites to strict health content standards. Learn why your site isn’t ranking and how to fix the SEO gaps most aesthetic clinics miss.

Why Your MedSpa Is Losing Clients to the One Down the Street

July 30, 2026March 9, 2026 by Adminjd

losing medspa clients

Every MedSpa in town offers Botox and fillers. Learn how to differentiate your practice online so clients choose you — without competing on price.

Before-and-After Photos Aren’t Enough — Building a MedSpa Brand Clients Trust Before They Ever Walk In

July 30, 2026March 9, 2026 by Adminjd

before after pics

Before-and-after photos are table stakes. Learn how to build a MedSpa brand that earns trust online — through content, reviews, credentials, and consistency.

img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important}:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}:root .has-text-align-center{text-align:center}:root .has-text-align-left{text-align:left}:root .has-text-align-right{text-align:right}.has-fit-text{white-space:nowrap !important}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{word-wrap:normal !important;border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-break:normal !important}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style^=border-color],[style*=";border-color"],[style*="; border-color"]){border-style:solid}html :where([style^=border-top-color],[style*=";border-top-color"],[style*="; border-top-color"]){border-top-style:solid}html :where([style^=border-right-color],[style*=";border-right-color"],[style*="; border-right-color"]){border-right-style:solid}html :where([style^=border-bottom-color],[style*=";border-bottom-color"],[style*="; border-bottom-color"]){border-bottom-style:solid}html :where([style^=border-left-color],[style*=";border-left-color"],[style*="; border-left-color"]){border-left-style:solid}html :where([style^=border-width],[style*=";border-width"],[style*="; border-width"]){border-style:solid}html :where([style^=border-top-width],[style*=";border-top-width"],[style*="; border-top-width"]){border-top-style:solid}html :where([style^=border-right-width],[style*=";border-right-width"],[style*="; border-right-width"]){border-right-style:solid}html :where([style^=border-bottom-width],[style*=";border-bottom-width"],[style*="; border-bottom-width"]){border-bottom-style:solid}html :where([style^=border-left-width],[style*=";border-left-width"],[style*="; border-left-width"]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--contrast:var(--contrast);--wp--preset--color--contrast-2:var(--contrast-2);--wp--preset--color--contrast-3:var(--contrast-3);--wp--preset--color--base:var(--base);--wp--preset--color--base-2:var(--base-2);--wp--preset--color--base-3:var(--base-3);--wp--preset--color--accent:var(--accent);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,#0693e3 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,#fcb900 0%,#ff6900 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,#ff6900 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px #fff,6px 6px #000;--wp--preset--shadow--crisp:6px 6px 0px #000}.wp-block-button{--wp--preset--dimension--25:25%;--wp--preset--dimension--50:50%;--wp--preset--dimension--75:75%;--wp--preset--dimension--100:100%}:where(body){margin:0}:where(.is-layout-flex){gap:.5em}:where(.is-layout-grid){gap:.5em}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex>:is(*, div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid>:is(*, div){margin:0}body{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px}:root :where(.wp-element-button, .wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;padding-top:calc(.667em + 2px);padding-right:calc(1.333em + 2px);padding-bottom:calc(.667em + 2px);padding-left:calc(1.333em + 2px);text-decoration:none;text-transform:inherit}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-contrast-color{color:var(--wp--preset--color--contrast) !important}.has-contrast-2-color{color:var(--wp--preset--color--contrast-2) !important}.has-contrast-3-color{color:var(--wp--preset--color--contrast-3) !important}.has-base-color{color:var(--wp--preset--color--base) !important}.has-base-2-color{color:var(--wp--preset--color--base-2) !important}.has-base-3-color{color:var(--wp--preset--color--base-3) !important}.has-accent-color{color:var(--wp--preset--color--accent) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-contrast-background-color{background-color:var(--wp--preset--color--contrast) !important}.has-contrast-2-background-color{background-color:var(--wp--preset--color--contrast-2) !important}.has-contrast-3-background-color{background-color:var(--wp--preset--color--contrast-3) !important}.has-base-background-color{background-color:var(--wp--preset--color--base) !important}.has-base-2-background-color{background-color:var(--wp--preset--color--base-2) !important}.has-base-3-background-color{background-color:var(--wp--preset--color--base-3) !important}.has-accent-background-color{background-color:var(--wp--preset--color--accent) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-contrast-border-color{border-color:var(--wp--preset--color--contrast) !important}.has-contrast-2-border-color{border-color:var(--wp--preset--color--contrast-2) !important}.has-contrast-3-border-color{border-color:var(--wp--preset--color--contrast-3) !important}.has-base-border-color{border-color:var(--wp--preset--color--base) !important}.has-base-2-border-color{border-color:var(--wp--preset--color--base-2) !important}.has-base-3-border-color{border-color:var(--wp--preset--color--base-3) !important}.has-accent-border-color{border-color:var(--wp--preset--color--accent) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}body{background-color:var(--base-2);color:var(--contrast)}a{color:var(--accent)}a{text-decoration:underline}.entry-title a,.site-branding a,a.button,.wp-block-button__link,.main-navigation a{text-decoration:none}a:hover,a:focus,a:active{color:var(--contrast)}.wp-block-group__inner-container{max-width:1200px;margin-left:auto;margin-right:auto}.site-header .header-image{width:250px}:root{--contrast:#222;--contrast-2:#575760;--contrast-3:#b2b2be;--base:#f0f0f0;--base-2:#f7f8f9;--base-3:#fff;--accent:#1e73be}:root .has-contrast-color{color:var(--contrast)}:root .has-contrast-background-color{background-color:var(--contrast)}:root .has-contrast-2-color{color:var(--contrast-2)}:root .has-contrast-2-background-color{background-color:var(--contrast-2)}:root .has-contrast-3-color{color:var(--contrast-3)}:root .has-contrast-3-background-color{background-color:var(--contrast-3)}:root .has-base-color{color:var(--base)}:root .has-base-background-color{background-color:var(--base)}:root .has-base-2-color{color:var(--base-2)}:root .has-base-2-background-color{background-color:var(--base-2)}:root .has-base-3-color{color:var(--base-3)}:root .has-base-3-background-color{background-color:var(--base-3)}:root .has-accent-color{color:var(--accent)}:root .has-accent-background-color{background-color:var(--accent)}.top-bar{background-color:#636363;color:#fff}.top-bar a{color:#fff}.top-bar a:hover{color:#303030}.site-header{background-color:#ffd621}.main-title a,.main-title a:hover{color:var(--contrast)}.site-description{color:var(--contrast-2)}.mobile-menu-control-wrapper .menu-toggle,.mobile-menu-control-wrapper .menu-toggle:hover,.mobile-menu-control-wrapper .menu-toggle:focus,.has-inline-mobile-toggle #site-navigation.toggled{background-color:rgba(0,0,0,.02)}.main-navigation,.main-navigation ul ul{background-color:#ffd621}.main-navigation .main-nav ul li a,.main-navigation .menu-toggle,.main-navigation .menu-bar-items{color:var(--contrast)}.main-navigation .main-nav ul li:not([class*="current-menu-"]):hover>a,.main-navigation .main-nav ul li:not([class*="current-menu-"]):focus>a,.main-navigation .main-nav ul li.sfHover:not([class*="current-menu-"])>a,.main-navigation .menu-bar-item:hover>a,.main-navigation .menu-bar-item.sfHover>a{color:var(--accent)}button.menu-toggle:hover,button.menu-toggle:focus{color:var(--contrast)}.main-navigation .main-nav ul li[class*="current-menu-"]>a{color:var(--accent)}.navigation-search input[type="search"],.navigation-search input[type="search"]:active,.navigation-search input[type="search"]:focus,.main-navigation .main-nav ul li.search-item.active>a,.main-navigation .menu-bar-items .search-item.active>a{color:var(--accent)}.main-navigation ul ul{background-color:var(--base)}.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.one-container .container,.separate-containers .paging-navigation,.inside-page-header{background-color:var(--base-3)}.entry-title a{color:var(--contrast)}.entry-title a:hover{color:var(--contrast-2)}.entry-meta{color:var(--contrast-2)}.sidebar .widget{background-color:var(--base-3)}.footer-widgets{color:#e5e5e8;background-color:#373643}.footer-widgets a{color:#e5e5e8}.footer-widgets a:hover{color:#ffd621}.footer-widgets .widget-title{color:#fff}.site-info{color:#c9c9cf;background-color:#2e2d38}.site-info a{color:#ffd621}input[type="text"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type="tel"],input[type="number"],textarea,select{color:var(--contrast);background-color:var(--base-2);border-color:var(--base)}input[type="text"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="password"]:focus,input[type="search"]:focus,input[type="tel"]:focus,input[type="number"]:focus,textarea:focus,select:focus{color:var(--contrast);background-color:var(--base-2);border-color:var(--contrast-3)}button,html input[type="button"],input[type="reset"],input[type="submit"],a.button,a.wp-block-button__link:not(.has-background){color:#fff;background-color:#55555e}button:hover,html input[type="button"]:hover,input[type="reset"]:hover,input[type="submit"]:hover,a.button:hover,button:focus,html input[type="button"]:focus,input[type="reset"]:focus,input[type="submit"]:focus,a.button:focus,a.wp-block-button__link:not(.has-background):active,a.wp-block-button__link:not(.has-background):focus,a.wp-block-button__link:not(.has-background):hover{color:#fff;background-color:#3f4047}a.generate-back-to-top{background-color:rgba(0,0,0,.4);color:#fff}a.generate-back-to-top:hover,a.generate-back-to-top:focus{background-color:rgba(0,0,0,.6);color:#fff}:root{--gp-search-modal-bg-color:var(--base-3);--gp-search-modal-text-color:var(--contrast);--gp-search-modal-overlay-bg-color:rgba(0,0,0,.2)}@media (max-width:768px){.main-navigation .menu-bar-item:hover>a,.main-navigation .menu-bar-item.sfHover>a{background:none;color:var(--contrast)}}.nav-below-header .main-navigation .inside-navigation.grid-container,.nav-above-header .main-navigation .inside-navigation.grid-container{padding:0px 20px 0px 20px}.site-main .wp-block-group__inner-container{padding:40px}.separate-containers .paging-navigation{padding-top:20px;padding-bottom:20px}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:-40px;width:calc(100% + 80px);max-width:calc(100% + 80px)}.rtl .menu-item-has-children .dropdown-menu-toggle{padding-left:20px}.rtl .main-navigation .main-nav ul li.menu-item-has-children>a{padding-right:20px}@media (max-width:768px){.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.separate-containers .paging-navigation,.one-container .site-content,.inside-page-header{padding:30px}.site-main .wp-block-group__inner-container{padding:30px}.inside-top-bar{padding-right:30px;padding-left:30px}.inside-header{padding-right:30px;padding-left:30px}.widget-area .widget{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px}.footer-widgets-container{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px}.inside-site-info{padding-right:30px;padding-left:30px}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:-30px;width:calc(100% + 60px);max-width:calc(100% + 60px)}.one-container .site-main .paging-navigation{margin-bottom:20px}}.is-right-sidebar{width:30%}.is-left-sidebar{width:30%}.site-content .content-area{width:100%}@media (max-width:768px){.main-navigation .menu-toggle,.sidebar-nav-mobile:not(#sticky-placeholder){display:block}.main-navigation ul,.gen-sidebar-nav,.main-navigation:not(.slideout-navigation):not(.toggled) .main-nav>ul,.has-inline-mobile-toggle #site-navigation .inside-navigation>*:not(.navigation-search):not(.main-nav){display:none}.nav-align-right .inside-navigation,.nav-align-center .inside-navigation{justify-content:space-between}.has-inline-mobile-toggle .mobile-menu-control-wrapper{display:flex;flex-wrap:wrap}.has-inline-mobile-toggle .inside-header{flex-direction:row;text-align:left;flex-wrap:wrap}.has-inline-mobile-toggle .header-widget,.has-inline-mobile-toggle #site-navigation{flex-basis:100%}.nav-float-left .has-inline-mobile-toggle #site-navigation{order:10}}.single-post .entry-content .key-takeaways ul,.single-post .entry-content .key-takeaways ol,.single-post .entry-content .read-next-list{margin-left:0 !important;padding-left:0 !important}@media (max-width: 768px){.single-post .inside-article{padding-left:16px !important;padding-right:16px !important}.single-post .entry-content .article-body{padding-left:4px !important;padding-right:4px !important}.single-post .entry-content .ams-article{padding-left:0 !important;padding-right:0 !important}.single-post .entry-content ul,.single-post .entry-content ol{margin-left:0 !important;padding-left:1.3em !important}.single-post .entry-content .key-takeaways ul,.single-post .entry-content .read-next-list{padding-left:0 !important}.single-post .entry-content .key-takeaways,.single-post .entry-content .read-next,.single-post .entry-content .cta-box{padding-left:18px !important;padding-right:18px !important}.single-post .entry-content .article-header-inner{align-items:stretch !important;padding-left:0 !important;padding-right:0 !important}.single-post .entry-content .article-header-text,.single-post .entry-content .article-header-image{min-width:0 !important;width:100% !important;max-width:100% !important}.single-post .entry-content .article-header-image img{width:100% !important;height:auto !important}.single-post .entry-header .entry-title{font-size:28px !important;line-height:1.25 !important}.single-post .comparison-table-wrapper{overflow:visible !important}.single-post .comparison-table.ams-stack,.single-post .comparison-table.ams-stack tbody,.single-post .comparison-table.ams-stack tr,.single-post .comparison-table.ams-stack td{display:block !important;width:100% !important;min-width:0 !important;box-sizing:border-box}.single-post .comparison-table.ams-stack{border:0 !important;box-shadow:none !important;background:transparent !important}.single-post .comparison-table.ams-stack thead{display:none !important}.single-post .comparison-table.ams-stack tr{margin:0 0 14px !important;border:1px solid #e4e4e8 !important;border-left:4px solid #ffd621 !important;border-radius:8px;background:#fff !important;overflow:hidden}.single-post .comparison-table.ams-stack td{border:0 !important;padding:8px 14px !important;font-size:15px !important;text-align:left !important}.single-post .comparison-table.ams-stack td:first-child{background:#373643 !important;color:#fff !important;font-weight:700;padding-top:10px !important;padding-bottom:10px !important}.single-post .comparison-table.ams-stack td:first-child *{color:#fff !important}.single-post .comparison-table.ams-stack td:not(:first-child)[data-label]::before{content:attr(data-label);display:block;font-size:12px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:#6b6a75;margin-bottom:2px}}.single-post .inside-article:has(.article-header)>.entry-header,.single-post .inside-article:has(.article-header)>.featured-image{display:none !important}.page .inside-article:has(.entry-content style)>.entry-header{display:none !important}.page:has(.entry-content style)>.featured-image.page-header-image{display:none !important}.page:has(.entry-content style) .inside-article{max-width:100vw !important;width:100vw !important;margin-left:calc(50% - 50vw) !important;margin-right:calc(50% - 50vw) !important;padding:0 !important;background:transparent !important;border:0 !important;box-shadow:none !important}.page:has(.entry-content style) .site-main{margin-top:0 !important;margin-bottom:0 !important}.page:has(.entry-content style) .entry-content{margin-top:0 !important}.ams-blog-feed{padding:60px 20px 90px}.ams-blog-feed-title{font-size:34px;font-weight:700;color:#373643;margin:0 0 45px}.ams-post-grid.is-layout-grid{grid-template-columns:repeat(3,1fr) !important;gap:32px}@media (max-width: 900px){.ams-post-grid.is-layout-grid{grid-template-columns:1fr !important}}.ams-post-grid>li.wp-block-post{background:#fff;border:1px solid #eee;border-radius:16px;overflow:hidden;box-shadow:0 6px 24px rgba(0,0,0,.06);display:flex;flex-direction:column;margin:0}.ams-post-grid .wp-block-post-featured-image{margin:0}.ams-post-grid .wp-block-post-featured-image a,.ams-post-grid .wp-block-post-featured-image img{display:block;width:100%}.ams-post-grid .wp-block-post-featured-image img{height:210px;object-fit:cover}.ams-post-grid .wp-block-post-terms{padding:20px 24px 0;margin:0;font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:#a8801a}.ams-post-grid .wp-block-post-terms a{color:#a8801a;text-decoration:none}.ams-post-grid .wp-block-post-title{padding:8px 24px 0;margin:0;font-size:21px;line-height:1.32;font-weight:700}.ams-post-grid .wp-block-post-title a{color:#373643;text-decoration:none}.ams-post-grid .wp-block-post-title a:hover{color:#000}.ams-post-grid .wp-block-post-excerpt{padding:12px 24px 0;margin:0}.ams-post-grid .wp-block-post-excerpt p{color:#5a5a5a;font-size:15px;line-height:1.6;margin:0}.ams-post-grid .wp-block-post-excerpt__more-text{display:none}.ams-post-grid .wp-block-post-date{padding:16px 24px 24px;margin-top:auto;font-size:13px;color:#9a9a9a;border-top:1px solid #f0f0f0;margin-left:24px;margin-right:24px;padding-left:0;padding-right:0}.ams-blog-query .wp-block-query-pagination{margin-top:55px;gap:16px;justify-content:center}.ams-blog-query .wp-block-query-pagination a,.ams-blog-query .wp-block-query-pagination .current{color:#373643;font-weight:600}.ams-blog-query .wp-block-query-pagination .current{color:#a8801a}.single-post .site-main{margin-top:0 !important}.single-post .entry-content{margin-top:0 !important}.single-post .inside-article:has(.article-header){padding-top:28px !important}.nf-form-content .submit-wrap input,.nf-field-container.submit-container input,input.ninja-forms-field[type="submit"],input.ninja-forms-field[type="button"],input.nf-element[type="submit"],input.nf-element[type="button"]{background-color:#373643 !important;color:#fff !important;border:0 !important;border-radius:10px !important;padding:14px !important;font-size:15px !important;font-weight:700 !important;letter-spacing:1.5px !important;line-height:1.2 !important;width:100% !important;height:auto !important;cursor:pointer !important}.nf-form-content .submit-wrap input:hover,input.ninja-forms-field[type="submit"]:hover,input.nf-element[type="submit"]:hover{background-color:#2b2a35 !important}.main-navigation .main-nav>ul>li>a{text-transform:uppercase !important;font-weight:700 !important;letter-spacing:.6px !important}.main-navigation ul ul{background-color:#ffd621 !important}.main-navigation ul ul li>a{color:#2b2b2b !important;font-weight:500 !important;text-transform:none !important}.main-navigation ul ul li>a:hover,.main-navigation ul ul li:hover>a,.main-navigation ul ul li.sfHover>a,.main-navigation ul ul li[class*="current-menu"]>a{background-color:#f0c400 !important;color:#000 !important}@media (max-width: 768px){.site-header .header-image.is-logo-image,.site-logo img,img.header-image{max-width:175px !important;width:175px !important;height:auto !important}}.single-post footer.entry-meta,.single-post .post-navigation,.single-post .cat-links{display:none !important}.site-info{display:none !important}.ams-footer{color:#e5e5e8;font-size:14px;line-height:1.7;padding:44px 40px 34px;font-weight:600}.ams-footer-inner{display:flex;flex-wrap:wrap;gap:40px;justify-content:space-between;align-items:flex-start;max-width:1260px;margin:0 auto}.ams-footer-col{flex:0 1 auto}.ams-footer-brand{flex:0 1 340px;text-align:center}.ams-footer h3{color:#fff;font-size:20px;margin:0 0 16px;font-weight:700}.ams-footer ul{list-style:none;margin:0;padding:0}.ams-footer-industries li{margin:0 0 11px;display:flex;align-items:center;gap:10px}.ams-footer-industries li::before{content:"";flex:none;width:15px;height:15px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23c9c9d2' stroke-width='2' stroke-linecap='round'%3E%3Cline x1='8' y1='6' x2='21' y2='6'/%3E%3Cline x1='8' y1='12' x2='21' y2='12'/%3E%3Cline x1='8' y1='18' x2='21' y2='18'/%3E%3Cline x1='3' y1='6' x2='3.01' y2='6'/%3E%3Cline x1='3' y1='12' x2='3.01' y2='12'/%3E%3Cline x1='3' y1='18' x2='3.01' y2='18'/%3E%3C/svg%3E");background-size:contain;background-repeat:no-repeat;background-position:center}.ams-footer-hours li{margin:0 0 6px}.ams-footer a{color:#e5e5e8;text-decoration:none}.ams-footer a:hover{color:#ffd621}.ams-footer-brand img{max-width:240px;height:auto;margin:0 auto 15px;display:block}.ams-footer-brand a{color:#ffd621}@media (max-width:768px){.ams-footer-inner{flex-direction:column;align-items:center;gap:30px;text-align:center}.ams-footer-col{flex:1 1 100%}.ams-footer-industries ul{display:inline-block;text-align:left}.ams-footer-industries li{justify-content:flex-start}}