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Crownview Medical Group

Rebranding, Website Design, SEO and PPC for a Premier Mental Health Practice


Increased direct patient inquiries by 395% & 425% increase in PPC conversions

Looking for a smart marketing investment to really grow your mental health practice? You’re in luck, our focus is generating direct patient leads at an affordable cost per acquisition. We get proven results like this mental health marketing case study.

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The Challenge

Crownview Medical Group engaged our services as they were looking to grow their mental health practice through online marketing. They were frustrated by the fact that they were not getting direct patient inquiries and that they had an over-dependence on physician referrals.

Their old website was dated, not mobile-friendly, thin on content and did not offer the user experience you would expect from a trusted mental health practice in a highly crowded and competitive market.

Furthermore, they were not competitive in the online space for commercially valuable search terms throughout the patient research and decision-making stages.

Solution

The first step involved extensive customer research to inform the branding and new website launch.

A content marketing plan was developed to increase patient trust and site engagement, to position the client as a valued patient resource and authority in this niche, and to dominate organic search results for commercially valuable search terms.

Site architecture was overhauled and organic search goals were coordinated with PPC campaigns to maximize click through rates. A number of sales funnels were implemented to support Google ads campaign objectives. Call-tracking was implemented to ensure that the entire sales funnel was functioning for maximum results.

Objectives

  • Increase organic search traffic to the website.
  • Significantly improve the paid campaigns performance.
  • Lower patient acquisition costs.

Results

  • Increased direct patient inquiries by 395%.
  • 425% increase in PPC conversions.
  • Lowered patient acquisition costs by 187%.

On-going consultancy

As part of the on-going campaign we executed a number of other consulting projects, including: ongoing conversion optimization including landing page A/B testing.

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