CASE STUDY

Sustained Patient Growth with PPC Management & SEO

San Diego’s leading co-occurring treatment centre wanted to grow their reach in search to increase revenue without losing their current return on ad spend. We went the distance by overhauling their campaign structure, implementing call-tracking, and building out a more aggressive keyword strategy.

Industry

Healthcare: Mental Health, Addiction Treatment

Services Provided

  • Content Strategy
  • Design
  • Development
  • PPC
  • SEO

CASE STUDY

Sustained Patient Growth with PPC Management & SEO

San Diego’s leading co-occurring treatment centre wanted to grow their reach in search to increase revenue without losing their current return on ad spend. We went the distance by overhauling their campaign structure, implementing call-tracking, and building out a more aggressive keyword strategy.

Industry

Healthcare: Mental Health, Addiction Treatment

Services Provided

  • Content Strategy
  • Design
  • Development
  • PPC
  • SEO

57%

Decrease in Average Cost Per Conversion

133%

Increase in Return on Ad Spend

The Challenge

CCI engaged our services as they were looking to grow their treatment program through online marketing. They had a great reputation as a treatment center in the medical community but were frustrated by the fact that they were not getting direct patient inquiries.

Their old website was dated, not mobile-friendly, thin on content and did not offer the user experience you would expect from a trusted recovery treatment service provider in a highly crowded and competitive market. Furthermore, they were not competitive in the online space for commercially valuable search terms throughout the patient research and decision-making stages.

Goals & Objectives:

  • Increase organic search traffic to the website.
  • Significantly improve the paid campaigns performance.
  • Increase site engagement throughout the patient research journey.

The Strategy

The first step involved extensive customer research to inform the branding and new website launch.

A content marketing plan was developed to increase patient trust and site engagement, to position the client as a valued patient resource and authority in this niche, and to dominate organic search results for commercially valuable search terms.

Site architecture was overhauled and organic search goals were coordinated with PPC campaigns to maximize click through rates. A number of sales funnels were implemented to support Google ads campaign objectives. Call-tracking was implemented to ensure that the entire sales funnel was functioning for maximum results.

The Results

This major refresh of the CCI site simplified the user experience while showcasing brand essence and expertise, ultimately leading to increased conversions.

By overhauling and rebuilding their PPC strategy, our team enabled CCI to  effectively move patients—both new and old—from awareness to consideration. Providing increased granularity and control in the account and campaign structure significantly expanded non-branded service coverage.

Results:

  • 165% increase in phone calls driven by organic search traffic.
  • 133% increase on return on ad spend.
  • 290% increase in direct patient enquiries.

Get more website traffic & leads with our proven approach to digital sales and marketing.

Get more website traffic & leads with our proven approach to digital sales and marketing.