Addiction Treatment Center Marketing
How we helped a San Diego co-occurring treatment center achieve sustained patient growth through strategic PPC management and SEO.
A Great Reputation — But Patients Couldn't Find Them Online
San Diego’s leading co-occurring treatment centre wanted to grow their reach in search to increase revenue without losing their current return on ad spend.
CCI had a strong reputation as a treatment center in the medical community but was frustrated by the fact that they were not getting direct patient inquiries. Their old website was dated, not mobile-friendly, thin on content, and did not offer the user experience you would expect from a trusted recovery treatment service provider.
In a highly crowded and competitive market, they were not competitive in the online space for commercially valuable search terms throughout the patient research and decision-making stages.
Outdated Web Presence
The existing website was dated and not mobile-friendly, failing to convey trust and authority to potential patients researching treatment options.
Low Search Visibility
Despite their clinical expertise, they were invisible for the search terms patients actually use when looking for addiction treatment help.
Reliance on Referrals Alone
Without direct patient enquiries from online channels, growth was limited to word-of-mouth and physician referrals only.
Inefficient Ad Spend
Existing paid campaigns lacked the granularity and structure needed to maximize return on ad spend in a competitive treatment market.
What We Set Out to Achieve
Increase Organic Traffic
Drive more patients to the website through search engine optimization and content that matches their search journey.
Improve Paid Campaigns
Significantly increase the performance and return on investment of paid search campaigns.
Increase Patient Engagement
Build site engagement throughout the patient research journey, from initial awareness through to booking a consultation.
A Multi-Channel Strategy Built for Sustainable Growth
Deep Customer Research
We started with extensive customer research to understand the patient journey, inform branding decisions, and shape the new website launch around what patients actually need to see.
Content Marketing Plan
A comprehensive content strategy was developed to increase patient trust and site engagement — positioning CCI as a valued resource and authority in addiction treatment, while targeting commercially valuable search terms.
Site Architecture Overhaul
The entire site architecture was rebuilt with organic search goals in mind, coordinated with PPC campaigns to maximize click-through rates and create clear conversion pathways.
PPC & Funnel Optimization
Sales funnels were implemented to support Google Ads campaign objectives. Call-tracking was added to ensure the entire funnel was functioning and we could measure every patient touchpoint.
Measurable Growth That Matters
This major refresh simplified the user experience while showcasing brand expertise, ultimately leading to increased conversions across every channel.
Patient Enquiries
Organic Search
on Ad Spend
By overhauling and rebuilding their PPC strategy, our team enabled CCI to effectively move patients — both new and old — from awareness to consideration. Increased granularity and control in the account and campaign structure significantly expanded non-branded service coverage, delivering sustained patient growth.
Insights for Mental Health & Addiction Treatment Marketing
Explore our latest thinking on the strategies and challenges shaping marketing for treatment providers and mental health practices.
Ethical Advertising for Mental Health & Addiction Treatment
Learn how to market treatment services effectively while maintaining the ethical standards your patients deserve.
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Read Article →Beyond Referrals: Growing Your Mental Health Practice
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Read Article →Ready to See Results Like These?
Let’s talk about how we can help your treatment center reach more patients through ethical, effective digital marketing.
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