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Home  > Case Studies  > Healthcare/Sports

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South Vancouver Physiotherapy Clinic

Rebranding, Website Design, SEO, Google and Facebook Ads, Call-Tracking

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290% increase in organic search traffic & 450% increase in PPC conversions

Our online presence has been so important for us. Working with Authentic Marketing solutions has been great! …they take a lot of pressure off me. I really appreciate everything they do. It’s been a really positive experience!

Jonathan Heilbrunn, Owner, South Vancouver Physiotherapy Clinic

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The Challenge

SVPC engaged our services as they were looking to rebrand and grow their practice through online marketing.

Their old website was dated, not mobile-friendly, thin on content and did not offer the user experience you would expect from a trusted rehabilitation service provider in a highly crowded and competitive market.

Furthermore, they were not competitive in the online space for commercially valuable search terms throughout the patient research and decision-making stages in the Vancouver market.

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Solution

The first step involved extensive customer research to inform the branding and new website launch.

A content marketing plan was developed to increase patient trust and site engagement, to position the client as a valued patient resource and authority in this niche, and to dominate organic search results for commercially valuable search terms.

SSL was integrated to improve trust and protect customer data. Schema markup of patient reviews was implemented to emphasis the high quality of clinic care, and to improve search results and click through rates.
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Objectives

• Increase organic search traffic to the website.
• Significantly improve the paid campaigns performance.
• Dominate in local search for commercially important search terms.

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Results

• 290% increase in organic search traffic.
• 450% increase in PPC conversions.
• 241% increase in Local 3 Pack search results.

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On-going consultancy

As part of the on-going campaign we executed a number of other consulting projects, including: print collateral, email marketing campaigns, ongoing conversion optimization including landing page A/B testing.
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What Clients are Saying

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Jonathan Heilbrunn, South Vancouver Physiotherapy Clinic

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Before we started with Authentic Marketing Solutions, patients told us that they’ve been coming to this Superstore location (in the building we’re located in), for years, but they had no idea we were here. I heard that story over and over, so that’s why our online presence has been so important for us.

Working with Authentic Marketing solutions has been great! They’re really professional and the response has been excellent. They’re reminding me of things that need to happen, which I appreciate – it’s one less thing as a business owner that I need to focus on.

Because there are so many things as a business owner that I need to focus on…they take a lot of pressure off me. I really appreciate everything they do. It’s been a really positive experience!

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We’re Ready to Help Your Business Today

(Let’s take the next steps together.)

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Initial Conversation

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Opportunity Analysis

This meeting uncovers hindrances & opportunities affecting your revenue & profitability. [/one-third][one-third]

Deep-Dive Assessment

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