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South Vancouver Physiotherapy Clinic

Rebranding, Website Design, SEO and PPC for a Top Physiotherapy Clinic in Vancouver


290% increase in organic search traffic & 243% increase in PPC conversions

South Vancouver Physiotherapy Clinic is one of Vancouver’s premier physiotherapy clinics for rehabilitation and injury management. They offer one on one care from highly skilled physiotherapists.

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The Challenge

SVPC engaged our services as they were looking to rebrand and grow their practice through online marketing.

Their old website was dated, not mobile-friendly, thin on content and did not offer the user experience you would expect from a trusted rehabilitation service provider in a highly crowded and competitive market.

Furthermore, they were not competitive in the online space for commercially valuable search terms throughout the patient research and decision-making stages in the Vancouver market.

Solution

The first step involved extensive customer research to inform the branding and new website launch.

A content marketing plan was developed to increase patient trust and site engagement, to position the client as a valued patient resource and authority in this niche, and to dominate organic search results for commercially valuable search terms.

SSL was integrated to improve trust and protect customer data. Schema markup of patient reviews was implemented to emphasis the high quality of clinic care, and to improve search results and click through rates.

Objectives

  • Increase organic search traffic to the website.
  • Significantly improve the paid campaigns performance.
  • Dominate in local search for commercially important search terms.

Results

  • 290% increase in organic search traffic.
  • 243% increase in PPC conversions.
  • 241% increase in Local 3 Pack search results.

On-going consultancy

As part of the on-going campaign we executed a number of other consulting projects, including: print collateral, email marketing campaigns, ongoing conversion optimization including landing page A/B testing.

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