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Vancouver Shuttle & Charter

Digital marketing for a Vancouver based tourism operator


A 370% increase in organic traffic and 263% decrease in cost-per-call based on Adwords spend

Your firm has helped in so many ways over the past couple years to help my business grow. Thank you for everything!

Curtis Goldsberry, Vancouver Shuttle & Charter

The Challenge

Vancouver Shuttle & Charter offer stress-free Cruise Transfers & Private Charters in and around Vancouver, Whistler, and throughout the Province of British Columbia.

As a small family owned tourism operator, this shuttle and charter company relied exclusively on online exposure, leads, and bookings to attract tourists who were traveling to Vancouver and British Columbia.

In a highly competitive tourism niche, they also needed their hotel partners to be able to access timely information and create online bookings for their guests with an easy-to-use booking system.

Solution

Authentic Marketing Solutions developed a search marketing strategy focusing on the areas that would drive direct online bookings from more independent travellers, and a would act in a complimentary to their larger tourism providers.

PPC campaigns were segmented by specific destinations and hyper relevant landing pages were created to increase onpage conversions and ultimately, drive down customer acquisition costs.

Objectives

  • Increase organic search traffic to the website.
  • Increase bookings while reducing cost per lead.

Results

  • A 370% increase in organic traffic.
  • 263% decrease in cost per call based on Adwords spend.

On-going consultancy

As part of the on-going campaign we executed a number of other consulting projects, including: print collateral, ongoing conversion optimization including landing page A/B testing.

What Clients are Saying

atefa

Curtis Goldsberry, Vancouver Shuttle & Charter

Your firm has helped in so many ways over the past couple years to help my business grow. Thank you for everything!

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