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Digital Strategy and Planning

We make your digital strategy perform

The how, where, what, when and why of digital marketing is a land mine of opportunities and challenges. We separate realities from fads and identify your biggest online threats and opportunities.

  • We provide a framework for establishing existing baselines.
  • And build processes based on internal and external resources.

A customized online marketing plan

We look for the greatest opportunity, then build reliable processes.

Audience research

Clear audience profiling helps us to establish priority targets and to better understand your customer cost per acquisition. Ultimately, it allows us to effectively optimize your digital marketing and messaging. Our Audience Research includes:

  • Detailed persona profiles that tap into your customer behaviours, needs and expectations
  • Evaluation of the online channel use of your target audience
  • Evaluation of the content that drives engagement with your target audience
  • Customer interviews, user surveys, user-testing, and analytics reviews to understand how people are using your website

Digital channel planning

Effective digital marketing success requires a formalized structure and processes in place to support the clearly identified business goals. Our Digital Channel Planning services include:

  • An action plan for the most cost-effective online channels
  • Mapping the customer lifecycle and prospect conversion process to your digital channels
  • KPI set up and evaluation models for channel effectiveness

Digital creative strategy

Creativity is at the heart of our digital campaigns and helps us to turn casual visitors into your customers. Our Digital creative strategy services include:

  • A full brand audit to gain an understanding of the user experience and perception of your brand
  • Competitor reviews and benchmarking
  • The creation of a reviews solicitation and reputation management process
  • Brand guidelines tailored to your business goals

What clients are saying

  • daniel

    Our experience working with Authentic Marketing Solutions has been fantastic! When we first started the company, Search Engine Optimization wasn’t even on our radar, it’s now one of the most important sources of leads for our business.

    Daniel Mirkovic, President & CEO, Square One Insurance

  • Nicole Zausinger

    With AMS I got a very professional, friendly and – most importantly – reliable partner developing my e-Commerce Website for me. I got exactly the shop I wanted, with an awesome design, customized for the European market, and exactly at that time we agreed upon. I’m totally happy with my decision to partner with AMS! Thanks guys!

    Nicole Zausinger, Fotografenshop.com

  • atefa

    We definitely recommend Authentic Marketing Solutions. They are easy to work with and most importantly, have invested their time in getting to know us and understand exactly how our company works from the start.

    Heike Brandstetter, RIM Marktforschung

  • atefa

    It’s been a great experience working with Authentic Marketing Solutions. We’ve seen results almost immediately after joining up with them. They’re knowledgeable, and the results are there. They work with you and take the time to explain things thoroughly if you don’t know something.

    Kathleen O’Brien, How It Stacks Up

  • helmut

    It’s been a pleasure to work with Authentic Marketing Solutions. Their ability to deliver results has helped to move our online marketing forward. We were very pleased with their cooperation, communication and support throughout the project. We would recommend Authentic Marketing Solutions without any hesitation.

    Helmut Aumüller, mifm München

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