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Home  > Case Studies  > eCommerce

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Point Grey Research

SEO Audit and Online Marketing Consulting for international manufacturer of high-performance digital cameras

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An average increase in enterprise rankings of 47

After incorporating a number of Authentic Marketing Solutions recommendations into our new website; we are showing up on Google’s Page 1 for terms we were previously on page 2 or 3 for. They’ve given us insights into our Adwords campaigns that we never had before.

Jennifer Yeung, Marketing Manager, Point Grey Research

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The Challenge

Point Grey is a global leader in the design and manufacturing of innovative, high-performance digital cameras for industrial, scientific, medical, traffic, and security applications.

When Point Grey were planning the relaunch project of their corporate website, they chose Authentic Marketing Solutions to perform an enterprise level SEO audit to identify areas for opportunities to enhance their search engine marketing in a competitive niche in a global environment. This included a Competitive Audit and Analysis of key industry leaders.

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Solution

After reviewing and analyzing the data, we recommended a number of changes to their upcoming site infrastructure, as well as identifying key opportunities in organic keyword targets throughout the different stages of the buying cycle.

A detailed audit of competitor paid campaigns in multiple countries provided key targets with high commercial intent.
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Objectives

• Increase organic search traffic to the website.

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Results

• An average increase in enterprise rankings of 47.

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On-going consultancy

We executed additional consulting projects, including: annual search marketing strategy review and comparison.
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What Clients are Saying

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Jennifer Yeung
Marketing Manager
Point Grey Research

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After incorporating a number of Authentic Marketing Solutions recommendations into our new website; we are showing up on Google’s Page 1 for terms we were previously on page 2 or 3 for. They’ve given us insights into our Adwords campaigns that we never had before.[/three-fourth]
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We’re Ready to Help Your Business Today

(Let’s take the next steps together.)

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Initial Conversation

An informal call gives us both a baseline of familiarity from which further conversations can follow.[/one-third][one-third]

Opportunity Analysis

This meeting uncovers hindrances & opportunities affecting your revenue & profitability. [/one-third][one-third]

Deep-Dive Assessment

Based on your opportunity, we may suggest a follow-up meeting for a more detailed digital assessment. [/one-third][/columns][divider style=”empty” margin_top=”20px” margin_bottom=”0px”]

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