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MIFM

Digital marketing for leading Munich based regional institute for market research.


Consistent 1st page Google rankings for highly valuable search terms

It’s been a pleasure to work with Authentic Marketing Solutions. Their ability to deliver results has helped to move our online marketing forward.

Helmut Aumüller, MIFM

MacBook-svpc2

The Challenge

mifm München – Institut für Marktforschung GmbHis is a leading Munich based regional institute for market research. They conduct market research campaigns for businesses throughout the Bavarian region

MIFM contacted us when they needed to relaunch their website so that it was mobile-friendly and more modern than their current website. They were looking for a more professional feel with an effortless navigation and user interface.

Authentic Marketing Solutions was engaged to perform the rebranding, web design, ongoing digital marketing support.

Solution

The minimalist structure allows for a user-friendly experience and an intuitive journey. A more effective marketing tool for the services, the emphasis of the site has effectively shifted to attracting prospective businesses looking for specific market research services in the German market. The CMS makes it easy to for staff to coordinate email campaigns with the latest research findings.

Objectives

  • Increase website user engagement.
  • Enhance strong organic search traffic with segmented targeting.

Results

  • A 382% increase in user engagement, including 3x increase in pages per visit.

On-going consultancy

As part of the on-going campaign we executed a number of other consulting projects, including: print collateral, press releases, infographics.

What Clients are Saying

atefa

Helmut Aumüller, MIFM

It’s been a pleasure to work with Authentic Marketing Solutions. Their ability to deliver results has helped to move our online marketing forward.

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