Home  > Case Studies  > Healthcare

Michigan Neurology Associates

Rebrand and website launch for neurologic and pain management care in Michigan


Mobile friendly, database driven website, catering to all patients

Michigan Neurology Associates has six offices located in the Metro Detroit area, and is the leading provider of neurologic and pain management care in southeast Michigan. Authentic Marketing Solutions was engaged to relaunch and rebrand their website.

MacBook-svpc2

The Challenge

Michigan Neurology Associates had a dated website with no CMS. They were looking to modernize their brand, improve their marketing collateral for physician referrals, as well as develop a more intuitive and user-friendly customer portal.

Solution

Working closely with the in-house marketing team leader to develop the website architecture based on their unique needs and six locations. The design is stylish and modern, reflecting the onsite brand requirements.

We customized plugins that meet their requirements to ensure the site always presents the latest marketing research reports and guides.

Objectives

  • Modernize the brand to improve physician referral marketing.
  • Improve user engagement with easy-to-use CMS and website.
  • Develop easy-to-use custom page templates.

Results

  • Mobile friendly, database driven website, catering to all patients
  • 345% increase in user-engagement.

Let’s start a conversation

Talk to us about search, creative and content projects.

Book a Free Consultation

More case studies

Healthcare/ Sports

Digital strategy delivered a 290% increase in organic traffic and 243% increase in PPC conversions

View case study

Healthcare

fotographenshop.com

A 225% increase in organic search visitors to the website

View case study

Healthcare

A local led SEO campaign ensured organic growth and local 3 maps visibility for targeted keywords

View case study

View all case studies