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Laser Center of Milford

Digital marketing for a Connecticut based Medical Aesthetic Clinic


Average increase in keyword rankings was 35 places and a 334% increase in Local 3 Pack search results

The Laser Center of Milford is a medspa offering a wide range of aesthetic and laser services. Their services are custom-fit and targeted to address each individual’s needs.

The Challenge

This local Connecticut MedSpa needed an aesthetically pleasing mobile responsive website to market their on-demand services online in order to attract new customers to their clinic.

They were also looking to show up in local search for the variety of aesthetic services they offered. They were hoping to avoid the high bidding costs of Adwords campaigns that are costly in this medical niche and can be very restrictive in terms of marketing reach.

Solution

Authentic Marketing Solutions developed a responsive website, following clear core brand values, content requirements and user needs that reflected the clinics’ approach to high quality aesthetic care. The design included an administration area which fits the needs of the team and is easy to update.

We also developed a local led SEO strategy to ensure visibility where it matters.

Objectives

  • Create an attractive marketing platform built for conversions.
  • Target local led SEO keywords based on service categories.

Results

  • A 476% increase in patient website engagement.
  • Average increase in keyword rankings was 35 places and a 334% increase in Local 3 Pack search results.

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