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Ketamine Center of Connecticut

Digital marketing for a Ketamine infusion therapy clinic


Top 10 keyword rankings within 6 month, increase in local 3 pack search results by 334%.

The Ketamine Center of Connecticut is a 2 location healthcare provider that offers Ketamine therapy – a rapid and robust alternative to traditional methods in effectively treating Major Depressive Disorder, chronic pain and other mental illnesses, including PTSD treatment.

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The Challenge

The marketing team at The Ketamine Center of Connecticut recognised the importance of online lead generation in Google.

However, since their core treatment is relatively new and cutting edge in the market and did not yet have significant search volume as a treatment option, they needed to rank for search terms that were associated with terms related to depression treatment and questions surrounding depression.

Solution

Authentic Marketing Solutions developed a search marketing strategy focusing on the areas that would give the greatest return in the long run.

We also developed an SEO strategy to help their website appear in search engines more readily – particularly in local search results. Appearing in local results was most important to them since this would help them receive qualified traffic from people that would require their services.

Objectives

  • Increase organic search traffic to the website through depression treatment search terms.
  • Significantly increase local search for commercially important search terms.

Results

  • Average increase in keyword rankings was 35 places.
  • 334% increase in Local 3 Pack search results.

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