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How It Stacks Up

Digital strategy for Toronto’s office organizing experts


A 56% increase in website inquiries in the first 4 months

It’s been a great experience working with Authentic Marketing Solutions. We’ve seen results almost immediately after joining up with them. They’re knowledgeable, and the results are there. They work with you and take the time to explain things thoroughly if you don’t know something.

Kathleen O’Brien, How It Stacks Up

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The Challenge

How It Stacks Up are Toronto’s office organizing experts. They provide office organizing solutions and services for busy professionals and organizations in the greater Toronto area.How it Stacks Up came to Authentic Marketing Solutions in order to reach and connect with a greater number of potential customers searching the web.

Authentic Marketing Solutions was engaged to design their visual brand and to create a website that would make them stand out in their cluttered marketplace.

Solution

We developed a search marketing strategy for How it Stacks Up, focusing on the areas that would give the greatest return in the shortest possible time.

We developed an SEO strategy, with the aim of driving increased traffic to the site via search engines such as Google and click-to-call campaigns targeted local customers.

Objectives

  • Increase organic search traffic to the website through.
  • Attract urgent customers with targeted campaigns.
  • Significantly increase website inquiries.

Results

  • A 56% increase in website inquiries in the first 4 months.
  • A 135% return on investment for the click-to-call campaign.

On-going consultancy

As part of the on-going campaign we executed a number of other consulting projects, including: print collateral, press releases, landing page development.

What Clients are Saying

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Kathleen O’Brien
How It Stacks Up

It’s been a great experience working with Authentic Marketing Solutions. We’ve seen results almost immediately after joining up with them. They’re knowledgeable, and the results are there. They work with you and take the time to explain things thoroughly if you don’t know something.

Let’s start a conversation

Talk to us about search, creative and content projects.

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