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Crownview Co-occurring Institute

Rebranding, Website Design, SEO and PPC for a San Diego Treatment Center


Increased direct patient inquiries by 495% & 543% increase in PPC conversions

Looking for a smart marketing investment to really grow your recovery treatment center? You’re in luck, our focus is generating direct patient leads at an affordable cost per lead. We get proven results like this addiction treatment center marketing case study.

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The Challenge

CCI engaged our services as they were looking to grow their treatment program through online marketing. They had a great reputation as a treatment center in the medical community but were frustrated by the fact that they were not getting direct patient inquiries.

Their old website was dated, not mobile-friendly, thin on content and did not offer the user experience you would expect from a trusted recovery treatment service provider in a highly crowded and competitive market.

Furthermore, they were not competitive in the online space for commercially valuable search terms throughout the patient research and decision-making stages.

Solution

The first step involved extensive customer research to inform the branding and new website launch.

A content marketing plan was developed to increase patient trust and site engagement, to position the client as a valued patient resource and authority in this niche, and to dominate organic search results for commercially valuable search terms.

Site architecture was overhauled and organic search goals were coordinated with PPC campaigns to maximize click through rates. A number of sales funnels were implemented to support Google ads campaign objectives. Call-tracking was implemented to ensure that the entire sales funnel was functioning for maximum results.

Objectives

  • Increase organic search traffic to the website.
  • Significantly improve the paid campaigns performance.
  • Increase site engagement.

Results

  • Increased direct patient inquiries by 495%.
  • Grew patient conversions by 369%.
  • 543% increase in PPC conversions.

On-going consultancy

As part of the on-going campaign we executed a number of other consulting projects, including: social media marketing, ongoing conversion optimization including landing page A/B testing.

We’re Ready to Help Your Business Today

(Let’s take the next steps together.)

Initial Conversation

An informal call gives us both a baseline of familiarity from which further conversations can follow.

Opportunity Analysis

This meeting uncovers hindrances & opportunities affecting your revenue & profitability.

Deep-Dive Assessment

Based on your opportunity, we may suggest a follow-up meeting for a more detailed digital assessment.