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IAPAM

Digital marketing for a leading provider of medical aesthetic procedures training for physicians.


Digital strategy delivered a 225% increase in organic search visitors to the website

The IAPAM membership is open to licensed Doctor of Medicine (M.D.), Doctor of Osteopathic Medicine (D.O.), and the medical students studying for those degrees.

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The Challenge

The Aesthetic Medicine Symposium is an Accelerated CME Aesthetic Medicine with Botox® Training Program where physicians, PAs, and NPs of all medical specialties come together and learn about the latest medical aesthetic procedures.

They were looking to emphasize their exceptional high quality training standards in a crowded marketplace and to continue supporting and enhancing their membership with relevant content marketing.

Solution

Consistent messaging with a tie-in to the overall brand identity was the first step. We then developed a design that reflects the distinctive values and strengths of the Aesthetic Medicine Symposium.

With a fresh and contemporary style, the new website presents a broader proposition inline with the company’s strategy and vision.

Objectives

  • Content marketing that supports the membership at large.
  • Enhance organic search traffic.

Results

  • Digital strategy delivered a 225% increase in organic search visitors to the website.

On-going consultancy

Authentic Marketing Solutions has worked with the IAPAM on numerous web design and development projects, including extensive rebuilds of corporate websites for both physicians and consumers, designing and developing mobile experiences, creating videos, inbound marketing and promotional microsites.

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