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Home  > Case Studies  > Software

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ComVida Corporation

Digital marketing for Canada’s social services software leader

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A 545% increase in organic search visitors to the website

Great partners, incredibly professional, easy to work with. I love their passion for our business.

Gord Gruger, Vice President, ComVida Corporation

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The Challenge

For over 30 years ComVida has been serving the Canadian public, private and not-for-profit sectors with integrated, customizable, web based Employee Management Software solutions.

ComVida was looking to update their brand and become more digitally centric. They were looking to modernize their visual brand and create marketing collateral to better support what can be a long and complex sales cycle involving multiple levels within large organizations.

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Solution

A new look and a clearer message online – Authentic Marketing Solutions designed and developed a new corporate website with a new look and feel, with a focus on usability and user experience, all while keeping the brand subtly present across the interface.

A key goal was to allow ComVida to demonstrate customer success stories in a way that supported the complex sales cycle often present in the social services sector.
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Objectives

• Increase organic search traffic to the website.
• Create digital assets to support the complex sales cycle.

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Results

• A 545% increase in organic search visitors to the website.

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On-going consultancy

As part of the on-going campaign we executed a number of other consulting projects, including: infographics, print collateral, press releases, trade show marketing.
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What Clients are Saying

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Gord Gruger
ComVida Corporation

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Great partners, incredibly professional, easy to work with. I love their passion for our business.

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We’re Ready to Help Your Business Today

(Let’s take the next steps together.)

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Initial Conversation

An informal call gives us both a baseline of familiarity from which further conversations can follow.[/one-third][one-third]

Opportunity Analysis

This meeting uncovers hindrances & opportunities affecting your revenue & profitability. [/one-third][one-third]

Deep-Dive Assessment

Based on your opportunity, we may suggest a follow-up meeting for a more detailed digital assessment. [/one-third][/columns][divider style=”empty” margin_top=”20px” margin_bottom=”0px”]

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